ARTICLES

Negotiating with Amazon Vendor Central can be complex, but being well-prepared and strategic in your approach can make a significant difference.

Effective keyword indexing is essential for ensuring your products are visible in relevant customer searches on Amazon. Without it, your listings may remain hidden, causing missed sales opportunities.

Delve deeper into Amazon’s subtle market entry, strategy, and partnership approach, offering a broader analysis of its plans for growth and dominance in South Africa and beyond.

RT7 Digital is your go-to for expert digital marketing content, offering webinars, podcasts, and videos to help you thrive on Amazon and beyond. Whether you're learning the basics or mastering advanced strategies, our content delivers actionable insights on everything from Q4 prep to boosting conversions with Amazon’s A+ Content. Explore our resources and start driving growth today!

Maximise your sales and growth during the most lucrative shopping season with this comprehensive guide to mastering Q4 on Amazon. Learn essential strategies for inventory management, targeted advertising, and continuous optimisation to navigate the complexities of this competitive period.

Amazon has recently updated its FBA refund policies, significantly impacting sellers. Shorter claim windows mean missed opportunities for reimbursement, potentially costing thousands of pounds. As an affiliate, you can be crucial in guiding your network through these changes.

Discover how RT7 Digital leverages the strategic advantages of Amazon and Walmart to help businesses maximize reach and profitability in the booming eCommerce landscape of 2024.

At RT7 Digital we are proud to support the Red Cross Children’s Hospital through monthly donations of essential supplies such as nappies and wet wipes and we have plans to continue and expand our support, aiming to make a tangible difference in the lives of children and families served by the hospital.

Amazon listings can be suppressed for various reasons, including policy violations, missing information, low quality products, and inaccurate descriptions. This article explains how to avoid suppression and should ensure your listings comply with Amazon's guidelines.

Amazon has a unique approach to handling part payments that can often lead to confusion and complications for sellers. This article delves into the intricacies of this system and how it affects transactions between sellers and Amazon.

Insights and strategies for sellers when confronted with the prospect of decreasing their product prices on Amazon Vendor.

Understanding why your Amazon listings get suppressed is important to maintaining your store's health and sales. This article unpacks the common reasons behind listing suppression and how to address them effectively.

Amazon retail readiness: What it is and why it matters. How RT7 can lay out a roadmap to take your brand through to a new market or expand in its current.

Amazon's launch in South Africa offers growth and success for businesses. To successfully develop and expand a brand on Amazon requires time, budget, and persistence, but the rewards are worth it.

This article, the final chapter in a series, is a guide to building a successful Amazon business. It explains how different aspects, like customer service, pricing, and inventory management, all work together to create a strong strategy. By following these steps and staying up-to-date on Amazon's policies, you can increase your chances of success on the platform.

Negotiating with Amazon Vendor is a delicate balance of assertiveness, strategic foresight, and relationship building. Here we explain the intricacies and offer insights and tactics for a favourable outcome.

This guide explores essential strategies for Amazon sellers, including navigating policy changes, handling customer issues, and ensuring accurate packaging and labeling. By prioritising compliance and customer satisfaction, sellers can thrive in the ever-evolving Amazon marketplace.

At RT7 Digital, we're proud to partner with the Children's Hospital Trust, the heart of support for Red Cross Children's Hospital.

Spotlighting review compliance, trademark management, prompt customer communication and efficient order handling.

The e-commerce environment offers significant potential, reap the benefits by understanding this exciting channel.

Amazon specialist teams are essential for Amazon's success story. In this guide we will be exploring the different roles of Amazon specialist team members

A comprehensive guide to understanding the Amazon Business Platform.

Outlining the key aspects that play a significant role in maintaining and enhancing your Amazon seller account.

We shed light on common challenges that can compromise your seller account and the strategic ways to circumvent them.

This comprehensive guide unveils the power of Amazon Account Management Services and how they can revolutionize your online business.

Delving into the world of Amazon Advertising Specialists and how they can make elevate a product into a best-seller.

An insight into 2023 and looking ahead with predictions for 2024.

Here’s how an adept Amazon agency like ours can elevate your business game on the platform.

A guide explaining the pivotal role an Amazon Marketing Agency plays in enhancing visibility, driving sales, and propelling brand success.

Optimize your operations by understanding the intricacies of Amazon Vendor Chargebacks, Shortages, Overage and Nillages.

Start harnessing the potential of Amazon Online Account Manager and watch your business thrive!

In the competitive landscape of e-commerce, having a strong presence on Amazon is crucial for success. This is where a brand specialist for Amazon comes into play. Their expertise, experience, and deep understanding of the platform can make a significant difference in how your brand is perceived and performs.

We delve into the intricacies of what Amazon 'retail-ready' entails and how you can partner with RT7 for Amazon Success.

Our specialist team can help manage Amazon nillages and overages.

Understanding the importance of preparedness and investment in achieving success during Q4.

Partnerships play a pivotal role in ensuring that we stay at the forefront of Amazon marketing and logistics.

A network of trusted partners will ensure your success on Amazon.

Overcome the challenge of Amazon's algorithms and processes.

By understanding the different phases of the Amazon brand lifecycle and implementing the corresponding actions, you can accelerate your brand's growth and profitability on the platform.

Recovering all the money owed to your business from Amazon can be a complex and demanding task. Partner with RT7Digital to enhance your team's capabilities and improve the effectiveness of your Amazon vendor recoveries.

In the ever-evolving landscape of Amazon Advertising, Sponsored Ads and Demand-Side Platform (DSP) have emerged as powerful tools to promote products and reach a wider audience that can substantially impact the success of your business.

Navigating the Amazon marketplace can be a challenging task for businesses. By combining a Seller Central account with a Vendor Central account, businesses can mitigate risks, protect their brands, and exercise greater control over pricing.

A strong brand is a vital asset for any business, as it sets it apart from competitors, builds customer loyalty, and drives long-term success. In this blog, we will explore the significance of a robust brand, focusing on the twin pillars of consistency and differentiation. By maintaining a consistent brand identity and effectively standing out from the crowd, businesses can create a lasting impression in the minds of consumers, foster trust, and drive growth.

RT7 can help vendors recover lost revenue and optimise their profitability on the platform.

The latest Shopify Report states that searches for ‘sustainable goods’ have increased to 71% since 2016. Consumers want products that align with their values and are looking for brands that are committed to using packaging that has a lowered impact on the environment and has ethical sourcing, production and employment processes.

Our ethos of being driven by data continues to show impressive results – as they say numbers never lie. In difficult trading conditions, RT7Digital experienced a 40% growth in overall revenue in 2022 over 2021. This growth was mirrored in our performance for our Clients. While acting on their behalf, we saw adspend increase by 74.2%, and our campaigns attracted more than 1.1 billion impressions, resulting in 3.5 million click throughs.

There are a few important terms to know and understand regarding international business, such as the difference between Translation and Transcreation. Why is this important for Amazon sellers looking to do business in other countries to understand? Here is why:

Are you interested in getting approx. £250,000 per annum worth of access to Amazon’s extensive library of Premium A+ modules at no extra cost? As it turns out, Amazon has launched a promotion whereby you can access Premium A+ at no additional charge. Learn about all things related to what we’ve discovered here.

No matter where you go for facts and figures, whether independent research houses, online platforms themselves, or marketing agencies, there is consensus that while the world is navigating a difficult period, e-commerce is going to continue growing at breakneck speed. Emarketer’s Global Ecommerce Forecast for 2021 expected worldwide e-commerce sales to hit 4,921 trillion in 2021, estimating growth beyond 5,5 trillion for 2022.

For businesses who aren’t working with an agency and have off-site or retail marketing efforts that need attending, it may seem an arduous task to populate Amazon product pages/listings. And many businesses task someone in-house to add the SKU list to Amazon, fill in the basics and then run ads and other off-site promotions to encourage purchases.

Selling on Amazon has opened the opportunity to expand into international markets and grow your e-commerce business. In the US, 74% of shoppers start their product searches on Amazon and in large European marketplaces, up to 80% of consumers shop on Amazon. And 90% of these consumers end their search with a purchase. Leading Amazon markets such as the UK (579M), US (2.45B) and Germany (429.7M) see millions of visits each month, clearly indicating the market opportunity but also high competition and a need for thorough research and planning.

Good news for Amazon sellers. Online shopping remains on a growth trajectory – albeit somewhat steadier than 2020 and 2021. The past two years have seen an unprecedented spurt in eCommerce growth, propelling online retail giant Amazon to a reported 51% growth growth (2020) (£19.4 billion) and claiming 30% of the total online market share in the UK.

As we enter 2023, it’s clear that the retail landscape continues to evolve and change rapidly. Amazon UK is no exception, and this year is shaping up to be one of both challenges and opportunities for the e-commerce giant. Here are our top predictions for Amazon UK in 2023:

Seller central users will be familiar with the choice between merchant and Amazon fulfilled shipping. The choice is made for Fulfilled By Amazon (FBA) users by the need to keep up with product turnover, keep manageable stock volumes, and the appeal of having Amazon handle the workforce needs that come with shipping and warehousing. 

Success on Amazon is reliant on stock being consistently available, in the right quantities. While this may sound painfully obvious, it is possibly the largest stumbling block that sellers encounter on Amazon. For many sellers, the route of Fulfilled by Amazon (FBA) appears to be an easy choice operationally while offering many other business benefits. However, FBA inventory management can be more work than anticipated and poor execution has a direct impact on a seller’s bottom line.

An Amazon Seller or Vendor account is an incredible sales channel for your products. However, it comes with its own set of rules and limitations.

Have we lost the high street forever? The plethora of articles, studies, YouTube videos and social media posts discussing the impact of Amazon, eCommerce and the COVID-19 pandemic on high street businesses suggests that the future of shopping is here. Since the 2014 economic crisis – perhaps as early as 2008 – the high street has declined. And following national lockdowns, the impact has been so significant that returning to ‘normal’ seems unlikely.

The Amazon listing or product detail page is the place to show consumers why they should purchase your products. Amazon has some specifications on how to style product detail pages and information to include; however, a few insider tips can help you boost your Amazon listings to take them from adequate to outstanding.

Amazon owes 99% of sellers money and you may not even be aware. Amazon processes hundreds of thousands of items, packages and shipments daily. So the slightest errors in their execution are magnified, causing a heavy drain on your cashflow and profit:

Are you facing any issues with getting your content to reflect on your brand new Amazon listings? Well, this could be the answer you are looking for. Amazon considers a brand to be a name that represents a product or set of products. Products from the same brand share a common name, logo, or other identifying mark that appears on the product or its packaging and distinguishes those products from similar products that do not belong to that brand.

We’re pleased to announce our new offering, Editorial Recommendations, presented in partnership with HBW Commerce. In this blog post, we’ll expand on this exciting new service and talk about what it entails.