Year-Over-Year Growth Across Multiple Amazon Accounts

Agency Overview

As a leading Amazon advertising agency, we manage multiple client accounts spanning various industries. We aim to maximise revenue through precise, data-driven advertising strategies while ensuring efficiency and scalability.

Our clients faced several challenges

Rising marketplace competition required maintaining profitability and visibility: 

The Amazon marketplace is becoming increasingly saturated as more brands enter the platform. The intensifying competition makes it harder for businesses to maintain their visibility in search results and sustain profitability. Client not only need strategies to stand out but also require cost-effective solutions to protect their market share without eroding profit margins. 

Balancing ad spend growth with strong returns across numerous accounts was crucial:

Scaling advertising budgets is essential for growth, but it comes with inherent risks. Overspending on ads without ensuring sufficient returns can lead to diminishing profitability. Clients struggled to find the right balance between increasing their ad spend to drive more traffic and ensuring that these investments yielded strong returns, especially across multiple accounts with diverse product categories.

Consistently growing performance across various accounts while adapting to category-specific challenges:

Managing performance across multiple accounts is a complex task, particularly when each account operates in a distinct industry or category. Each account presented unique challenges, including varying customer behaviours, competition levels, and advertising dynamics. Clients needed a tailored approach that ensured consistent growth across all accounts while addressing category-specific challenges, such as seasonal demand fluctuations and niche product competition.

Approach

To overcome these obstacles, we adopted the following strategies:

• Data-Centric Campaign Management: Analysed key performance metrics and customised strategies for individual accounts.

• Efficient Scaling: Prioritised high-return campaigns while reducing unnecessary ad spend, leveraging diverse Sponsored Ads formats.

• Continuous Optimisation: Conducted weekly analyses, used automation tools, and refined campaigns in real-time.

Results

• Ad Spend: Increased by 25.07%.

• Advertising Cost of Sales (ACoS): Improved by 6.88%.

• Return on Ad Spend (RoAS): Increased by 46.55%.

• Total Account Sales: Grew by 54.91%.

Conclusion

We achieved substantial year-over-year growth across client accounts by implementing tailored and data-driven strategies. This success demonstrates the capability to scale ad investments effectively while delivering impressive returns.

Looking forward, we aim to refine our approaches and explore innovative Amazon advertising tools to maintain and enhance growth in 2025.