(3P) Seller What Can We Recover?

Winning the Buy Box is critical for sales and depends on several factors. Key strategies include competitive pricing (using automated repricing tools can help), offering Prime shipping by using Fulfillment by Amazon (FBA), maintaining a high seller feedback score (above 95%), and having a low Order Defect Rate (ODR). For new sellers, focusing on FBA is often the fastest path to becoming Buy Box eligible.

Your IPI score is based on four metrics: excess inventory, sell-through rate, stranded inventory, and in-stock inventory. To improve your score, focus on reducing old stock by running promotions or creating removal orders. Improve your FBA sell-through rate by optimizing your listings and using PPC ads. Regularly check for and fix stranded inventory issues. Finally, ensure your top-selling products remain in stock without over-ordering.

With FBA, you send your products to Amazon's fulfillment centers, and they handle storage, packing, shipping, and customer service, making your products Prime-eligible. With FBM, you manage all these logistics yourself. FBA is often better for fast-moving products where the Prime badge can significantly boost sales. FBM is suitable for oversized/heavy items with high FBA fees, products with slow turnover, or sellers who already have a robust logistics network.

To optimize for Amazon's A10 algorithm, start with comprehensive keyword research. Place your most important keywords in the product title. Use high-quality, professional images and a main image with a pure white background. Write compelling, benefit-driven bullet points that incorporate secondary keywords. Finally, fill out the backend search term fields completely without repeating words from your title or bullets.

To enroll in Brand Registry, you must have an active registered trademark for your brand name or logo. Once your application is approved, you gain access to powerful tools. The main benefits include protection against listing hijackers and counterfeiters, access to A+ Content to enhance your product descriptions, the ability to create a brand Storefront, and access to advanced advertising options like Sponsored Brands and Sponsored Display.

For a new product launch, start with an "Automatic" Sponsored Products campaign to let Amazon's algorithm find relevant keywords for you. After a week or two, analyze the search term report from this campaign and move the high-converting keywords into a "Manual" campaign where you can set more aggressive bids. Focus on long-tail keywords initially, as they are often less competitive and have higher conversion rates, giving you a better Advertising Cost of Sale (ACoS).

For negative product reviews, you cannot remove them unless they violate Amazon's policies (e.g., contain obscene language or personal information). Instead, leave a professional public comment offering assistance. For negative seller feedback, if it's related to FBA fulfillment or is a product review, you can request Amazon to remove it. If it's a valid complaint, contact the customer directly to resolve their issue; they may be willing to remove the feedback afterward.

A listing "hijacker" is an unauthorized seller who lists a counterfeit or different version of your product on your unique product detail page, often stealing the Buy Box. If you are enrolled in Brand Registry, the fastest way to remove them is by using the "Report a Violation" tool to report them for trademark infringement. If not brand registered, you may need to perform a test buy to prove the hijacker's product is fake and then report it to Amazon.

To calculate your true profit margin, you must subtract all associated costs from your sale price. This includes not just the cost of your goods, but also Amazon's referral fee (a percentage of the sale price), FBA fulfillment fees (pick & pack and weight handling), monthly FBA storage fees, and any advertising (PPC) costs. Using Amazon's FBA Revenue Calculator for each product is a great way to estimate these costs accurately before listing an item.

FBM is standard merchant fulfillment. Seller Fulfilled Prime (SFP) is a program that allows FBM sellers who meet stringent performance criteria to display the Prime badge on their listings while still shipping from their own warehouse. However, as of 2025, Amazon has paused new enrollments in the SFP program in many regions and has made the requirements (like nationwide, 7-day-a-week shipping) extremely difficult to meet. For most sellers, FBA is the only practical way to get the Prime badge.