Luggage Glove is a patented invention from South Africa, developed in 2006, with a primary purpose of safeguarding your suitcase during your travels and simplifying luggage identification.
The Luggage Glove specialised protective cover was designed to provide travellers with peace of mind. This innovative cover takes into consideration the handle and wheel configurations of various suitcase types, ensuring easy access and use of your luggage as originally intended. It's not only reusable but also eliminates the need for plastic airport wrapping. What sets Luggage Glove apart is its inclusion of a TSA 3-dial combination lock and additional security straps, which act as a deterrent to theft and the insertion of contraband.
The Luggage Glove brand approached RT7 to assist with enhacing their Amazon market presence, increasing brand recognition, and ultimately boosting their sales through the platform.
The challenge they faced on Amazon
RT7 was tasked with the responsibility of establishing the Luggage Glove brand's presence on Amazon. Our role also included guiding The Luggage Glove Team with a suitable fufillment method. As a new brand to Amazon, the Luggage Glove team had limited experience with selling on the e-commerce platform and requested training on the various Amazon systems. This training needed to cover a range of topics, including navigating Seller Central and Brand Registry, optimising and uploading content, campiagn management, and providing operational support.
One of the forthcoming challenges we anticipate involves growing sales in a highly competitive market and enhancing their best seller rank. Presently, there is no sales history on Amazon that our team can utilise.
The solution that RT7 provided
The initial steps in the process included setting up the Luggage Glove Amzon Seller Account, Brand Registry Account, and developing their brand on the platform. To establish a consistent brand presence on Amazon, we crafted a content mockup that reflected the brand's unique identity and ensured this theme would be maintained across their Amazon listings.
Furthermore, we organised a comprehensive training schedule, leveraging our team of specialists to address all the identified learning areas. This training was designed to equip Luggage Glove with a thorough understanding of the Amazon platform, enabling them to effectively manage their account moving forward.
In terms of fulfillment methods, we engaged in discussions with Luggage Glove regarding two viable options: Seller Fulfilled Prime and Fulfilled by Amazon. Our recommendations factored in the specific considerations associated with each fulfillment method, as well as the pricing structure.
When the time comes to launch our advertising strategy, our team will employ a full marketing funnel approach. This approach is geared towards enhancing brand awareness, expanding market share, and gaining traction in a highly competitive marketplace.
