Amazon Sponsored Products Management | Drive Profitable Sales
Paid
Drive Profitable Growth with Expert Sponsored Products Management
Organic visibility is the ultimate goal, but on the world's most competitive marketplace, a strategic advertising plan is essential for growth. Amazon Sponsored Products are the most powerful tool for putting your products directly in front of high-intent shoppers at the exact moment they are ready to buy.
Our Advertising Service for Product Discoverability helps you harness this power. We craft, manage, and continuously optimise data-driven Sponsored Products campaigns designed to maximise your sales, dominate your niche, and deliver a profitable return on your ad spend.
Key Takeaways
Drive Profitable Sales: Our primary focus is on managing your campaigns to achieve a strong, profitable Return on Ad Spend (RoAS), turning your advertising budget into a reliable source of revenue.
Increase Product Discoverability: We get your products out of the depths of search results and into prime placements, including the top of page one and on competitor product detail pages.
Data-Driven Campaign Management: We handle every aspect of your PPC strategy, from in-depth keyword research and campaign structuring to meticulous bid optimisation and performance monitoring.
Efficient Ad Spend: We ensure your budget is not wasted on irrelevant clicks. Our expert management targets the most profitable keywords and placements to lower your Advertising Cost of Sale (ACoS).
Dominate Your Niche: We employ both offensive strategies to capture market share and defensive strategies to protect your product pages from competitors.
The Problem: Why Your Amazon Ads Aren't Delivering Results
Simply turning on an Amazon PPC campaign is easy. Running it profitably is incredibly difficult. Without a clear strategy and constant, expert management, your ad spend can quickly spiral out of control, eating into your profits with little to show for it.
Sellers commonly face these challenges:
Invisible Products: If your organic rank isn't on the first page, your product is effectively invisible. Sponsored Products are the fastest way to get prime visibility, but without optimisation, you'll pay a high price for low-quality traffic.
Competitor Dominance: Your rivals are strategically using Sponsored Products to place their ads on your product detail pages, stealing your carefully cultivated traffic right at the point of purchase.
Inefficient and Wasted Ad Spend: Many sellers waste their budget on overly broad and irrelevant keywords, poor campaign structures, or incorrect bidding strategies. This leads to a high Advertising Cost of Sale (ACoS) and campaigns that lose money on every conversion.
Our Data-Driven Approach to PPC Campaign Management
We replace guesswork with a structured, ROI-focused methodology.
Strategic Keyword Targeting: We conduct deep keyword research and competitor analysis to identify the most profitable search terms for your products. We harvest high-performing keywords from automatic campaigns and build targeted manual campaigns around them.
Logical Campaign Structure: We build a sophisticated and logical campaign structure, often segmenting by match type (broad, phrase, exact) and strategic goal (e.g., brand defence, competitor targeting, category targeting) to ensure your budget is spent with maximum efficiency and control.
Continuous Bid Optimisation: We don't "set and forget." Our experts continuously monitor performance and adjust bids in near real-time to maximise your Return on Ad Spend (RoAS), ensuring you're not overpaying for clicks and are winning the most profitable ad placements.
In-depth Performance Monitoring: We constantly analyse key metrics (like CTR, CVR, ACoS, and RoAS) to understand what's working and what isn't, relentlessly optimising your campaigns for peak performance.
Why Choose RT7 for Your Sponsored Products Campaigns?
We don't just run ads; we manage highly efficient, data-driven campaigns that prioritise your return on investment. Our experts are dedicated to ensuring your advertising budget is spent on the most profitable keywords, placements, and strategies. We take the complexity and guesswork out of Amazon PPC, turning your ad spend into a predictable and scalable engine for revenue growth.
Frequently Asked Questions (FAQs)
1. What is the difference between ACoS and RoAS?
ACoS stands for Advertising Cost of Sale. It's a percentage that shows how much you spend on ads for every pound of revenue generated (e.g., a 25% ACoS means you spend 25p for every £1 in sales). RoAS stands for Return on Ad Spend. It's the inverse, showing how much revenue you get for every pound spent (e.g., a RoAS of 4 means you earn £4 in sales for every £1 spent). We focus on maximising RoAS to ensure strong profitability.
2. How much should I spend on Amazon PPC to be effective?
Your ideal budget depends on your business goals, the competitiveness of your product category, and your profit margins. We work with you to establish a starting budget and a target ACoS or RoAS that aligns with your objectives. Our strategy is to prove profitability first, then scale your advertising spend confidently.
3. Can't I just use Amazon's "automatic" campaigns and let them do the work?
Automatic campaigns are an excellent tool for market research and discovering new customer search terms. However, for achieving true profitability and control, a sophisticated campaign structure that leverages manual targeting (exact, phrase, and product/ASIN targeting) is essential. We use automatic campaigns for what they're best at—data harvesting—and then use that valuable data to build highly efficient and targeted manual campaigns that drive your growth.