Build Your Brand & Engage Shoppers with Sponsored Brands Ads

While Sponsored Products ads are designed to drive immediate sales on a single item, Sponsored Brands campaigns are built to tell your brand's story. They capture the attention of shoppers with prominent, creative placements at the top of search results, building brand awareness and guiding customers to your full product collection.

Our Advertising Service for Brand Awareness helps you leverage this powerful format. We create and manage engaging Sponsored Brands campaigns, including powerful video ads, that differentiate you from the competition, build a loyal following, and drive high-intent traffic to your custom Amazon Brand Store.

Key Takeaways

• Boost Brand Awareness: We place your brand front-and-centre in search results, ensuring you become top-of-mind for customers shopping in your category.

• Leverage Powerful Creative: Our service includes the development of engaging creative assets, including high-impact video and custom imagery, to make your brand stand out.

• Drive Traffic to Your Brand Store: We use Sponsored Brands ads as the primary tool to drive qualified, high-intent traffic to your immersive Brand Store, encouraging catalogue-wide discovery.

• Tell Your Brand's Story: This ad format allows you to move beyond a single product and communicate your brand's unique mission, values, and selling propositions.

• Strategic Campaign Management: We handle the entire process, from developing your brand message and creative assets to targeting the right audiences and optimising for performance.

The Problem: Why Your Brand is Getting Lost in the Crowd

In a product-focused marketplace like Amazon, building a memorable brand is a significant challenge. Without a dedicated brand-building advertising strategy, you are forced to compete on price and features alone—a difficult and often unprofitable race to the bottom.

Many sellers face these common issues:

• Low Brand Awareness: Customers may purchase your product but have no recognition of your brand name. This means you fail to capture brand-loyal, repeat customers who search for you by name.

• Generic, Uninspiring Ads: Your advertising is purely transactional (buy this product now) and fails to create an emotional connection or differentiate your brand from the dozens of visually similar competitors on the page.

• Unfocused, Single-Product Traffic: You are driving all your ad traffic to individual product pages, missing the crucial opportunity to introduce customers to your entire product line and increase their lifetime value by showcasing your full catalogue in a Brand Store.

Our Strategic Approach to Brand Building on Amazon

We combine creative marketing with data-driven advertising to build your brand's presence.

1. Brand Strategy & Messaging: We start by working with you to define your core brand message, target audience, and the primary goals of your Sponsored Brands campaign, ensuring all creative is strategically aligned.

2. Creative Development: Our team develops engaging ad creative that tells your story. This includes custom graphics with compelling headlines and, most powerfully, professional short-form videos designed to stop the scroll.

3. Keyword & Audience Targeting: We strategically target the right keywords (often broader, category-level terms) and audiences (e.g., lifestyle, in-market) to reach high-value shoppers while they are in the crucial consideration phase of their buying journey.

4. Continuous Campaign Management: We launch and continuously optimise your campaigns, monitoring key metrics like brand impressions, click-through rates, and store visits to maximise your brand-building investment.

Why Choose RT7 for Your Sponsored Brands Campaigns?

We are experts in the art of brand storytelling on the Amazon platform. We understand that a Sponsored Brands campaign is a powerful marketing asset, not just another PPC ad. Our expertise lies in creating compelling visual assets and strategic campaigns that not only drive clicks but also build lasting brand recognition, foster customer loyalty, and create a positive halo effect that lifts the performance of your entire product catalogue.