Amazon Seller Central Health Management | Account Performance Optimization

Hybrid Account Management

Maintain Excellent Account Health & Protect Seller Privileges

Amazon Seller Central's Account Health Rating directly impacts your business: poor health leads to Buy Box suppression, limited access to advertising, restricted participation in promotions, and potentially account suspension. Unlike vendor metrics which deteriorate slowly, seller account health can collapse rapidly from customer complaints or policy violations.

Our Seller Central Account Health & Compliance service proactively manages your seller performance. We monitor Account Health Rating, manage ODR (Order Defect Rate), resolve policy violations, and implement preventative measures protecting your account standing and Buy Box eligibility.


Key Takeaways

Account Health Monitoring: Real-time tracking of all health metrics with immediate alerts for issues requiring response.

ODR Optimization: Proactive management of order defect rate (negative feedback, A-to-Z claims, chargebacks) keeping you well below Amazon's thresholds.

Policy Compliance Management: Ensure your listings, operations, and communications consistently meet Amazon's seller policies.

Performance Notification Resolution: Rapid response to any Amazon warnings or notifications before they escalate.

Suspension Prevention: Proactive measures preventing the policy violations and performance issues that lead to account suspension.


The Problem: Seller Account Health Crises

Sudden Health Deterioration

A few negative feedback or A-to-Z claims can rapidly push ODR over thresholds, triggering Buy Box suppression or account review.

Policy Violation Surprises

Sellers often violate policies unknowingly—product claims, listing content, communication practices—discovering violations only when receiving suspension threats.

Performance Notification Confusion

Amazon's performance notifications use vague language, making it difficult to understand what needs to be corrected and how quickly.


Our Health Management Process

1. Account Health Baseline Assessment

We establish current state: review Account Health Rating and all component metrics, identify any existing policy violations or warnings, assess ODR trajectory and risk factors, evaluate listing compliance across catalog.

2. Continuous Health Monitoring

We provide real-time oversight: daily Account Health Rating tracking, ODR monitoring with projected trajectory, policy violation alerts, customer feedback monitoring, performance notification tracking.

3. Proactive Issue Resolution

We address problems immediately: negative feedback management and removal requests (where policy-eligible), A-to-Z claim defense and resolution, policy violation correction and appeal preparation, performance notification response and remediation.

4. Preventative Measures

We implement protective strategies: product listing compliance review, customer communication template optimization, shipping and fulfillment process improvement, inventory quality control recommendations.

5. Ongoing Reporting & Guidance

We provide transparency: weekly Account Health summaries, immediate alerts for critical issues, monthly strategic reviews, escalation support for serious violations or suspensions.


Why Choose RT7 for Account Health?

Our proactive management has prevented dozens of account suspensions by addressing issues before they escalate. We maintain average Account Health Ratings above 850 for managed accounts (vs. 600-750 for many sellers), with ODR consistently below 0.5% (vs. Amazon's 1% threshold). We've successfully resolved account suspensions, policy violation appeals, and performance-related restrictions.

Frequently Asked Questions

1. What's a good Account Health Rating?

Amazon's scoring ranges 0-1000. Above 200 is required to sell; 250+ is "Good"; 400+ is "Great." Elite sellers maintain 800+. We target 850+ for managed accounts, providing substantial cushion above Amazon's requirements.

2. How do you handle negative feedback?

We monitor all feedback, immediately requesting removal for any that violates Amazon's policies (profanity, product reviews misplaced as seller feedback, fulfillment issues for FBA orders). For valid negative feedback, we implement corrective measures preventing recurrence.

3. What if we're already facing suspension?

Suspension requires immediate, expert response. We've successfully appealed dozens of suspensions through comprehensive Plans of Action (POA) that address Amazon's concerns, demonstrate root cause understanding, implement corrective measures, and show commitment to policy compliance.

Contact us

Address

2 Leman Street,
London
E1W 9US

Contact us

Address

2 Leman Street,
London
E1W 9US

Contact us

Address

2 Leman Street,
London
E1W 9US