Protect Brand Value & Margins Through MAP Enforcement

Operating both Vendor Central (1P) and Seller Central (3P) creates unique brand protection challenges: maintaining pricing integrity across both your channels while managing unauthorized third-party sellers who undercut your MAP (Minimum Advertised Price) policies. Price erosion doesn't just damage today's margins—it trains customers to expect discounting and destroys long-term brand value.

Our MAP & Unauthorized Seller Management service provides comprehensive brand protection. We monitor pricing violations, manage test buy programs, coordinate with Amazon Brand Registry, and systematically reduce unauthorized seller activity that damages your brand value across both 1P and 3P.

Key Takeaways

Comprehensive Pricing Monitoring: Daily monitoring of all sellers on your ASINs across both 1P and 3P listings, identifying MAP violations immediately.

Test Buy Program Management: Systematic purchasing from violating sellers to document violations and track merchandise sourcing.

Brand Registry Utilization: Maximum leverage of Amazon's Brand Registry tools for reporting and removing violating content and sellers.

Authorized Reseller Management: Clear policies and enforcement ensuring authorized distributors comply with MAP requirements.

Channel Conflict Prevention: Ensure your own 1P and 3P pricing remains compliant while preventing internal undermining of MAP.

The Problem: Brand Value Erosion

Unauthorized Seller Proliferation

Third-party sellers source your products through grey market channels and undercut MAP, forcing you to compete on price rather than brand value.

MAP Policy Violations

Even authorized distributors sometimes violate MAP, requiring consistent enforcement to maintain pricing integrity.

Customer Price Expectations

Chronic price violations train customers to expect discounting, making it difficult to sell at target margins even after violators are removed.

Our Brand Protection Process

1. Brand Protection Assessment

We establish baseline: catalog all current sellers on your ASINs, identify pricing violations (MAP or unauthorized deep discounting), assess grey market sourcing patterns, evaluate current brand protection measures.

2. MAP Policy Development

We establish clear guidelines: document MAP policy for all channels, define enforcement procedures, establish authorized reseller requirements, create violation reporting and consequence framework.

3. Monitoring Implementation

We provide continuous surveillance: daily price monitoring across all sellers (1P, 3P, third parties), automated alerts for MAP violations, tracking of new unauthorized sellers, competitive monitoring on key ASINs.

4. Enforcement Actions

We systematically address violations: cease-and-desist communications to violating sellers, test buy programs documenting violations, Brand Registry complaints and takedown requests, unauthorized seller removal through Amazon processes.

5. Authorized Reseller Management

We maintain channel integrity: regular audits of authorized distributor compliance, enforcement actions against authorized partners violating MAP, sourcing investigation to identify violation sources, contract and agreement optimization.

Why Choose RT7 for Brand Protection?

Our systematic approach has helped clients reduce unauthorized seller activity by 60-85% within 6 months, with MAP compliance improving from 45-60% to 85-95% of monitored periods. We've processed thousands of test buys, filed hundreds of Brand Registry complaints, and successfully removed numerous chronic violators who other methods failed to address.