Bergner is renowned for offering affordable luxury in kitchenware, targeting everyday home chefs. Their product range, from MasterPRO, includes high-quality cookware and innovative small appliances. This brand stands apart with its commitment to making professional culinary experiences accessible in domestic kitchens. Bergner's dedication to quality and user-friendly design reflects their understanding of the modern home chef's needs and desires, aiming to elevate the daily cooking routine into an artistic and fulfilling activity.
The challenge they faced on Amazon
Revamping Seller Account
Tasked with transforming their Amazon Seller account and clearing any existing flags.
Developing Inventory Management Processes
Establishing daily internal processes for Inventory Management and 3PL software.
Managing Buyer Messages
Creating processes for effective management of buyer communications.
Learning Refund/Return Process
Adapting to Bergner's specific internal procedures for refunds and returns.
Handling Vendor Purchase Orders
Tasked with creating and managing Vendor Account Purchase Orders.
ASIN Creation and Integration
Creating new ASINs and incorporating existing ones into their account.
Variation Management for ASINs
Developing variations for all provided ASINs.
Content Upload and Ticketing Process
Uploading new content and navigating the ticketing process for content display.
The solution that RT7 provided
RT7 Digital's Operations department tackled Bergner's challenges with a well-crafted, meticulous strategy. They developed bespoke internal processes specifically designed for the complexities of inventory management, which were instrumental in streamlining Bergner's Amazon operations. Additionally, they improved buyer communication, focusing not only on efficiency but also on fostering trust and rapport with clients. Their adept handling of the intricate refund and return processes highlighted a deep understanding of operational fluidity.
Precision and attention to detail were also crucial in managing purchase orders. The team's skill in creating and managing new ASINs and product variations demonstrated their adaptability and foresight in the ever-changing online retail landscape. Their commitment to enhancing content upload and ticketing processes underscored a dedication to continuous improvement and innovation. This comprehensive approach by RT7 Digital's Ops department reflected their profound grasp of the e-commerce ecosystem and a steadfast commitment to client success.
Implementation
The RT7 Operations team's approach included regular weekly meetings with Bergner. These meetings were not just for progress updates; they also served as brainstorming sessions to optimise the account, playing a key role in identifying innovative strategies and fostering a collaborative atmosphere. Beyond these interactions, RT7 Digital prioritised building a strong client relationship, understanding that aligning with Bergner's vision was crucial for mutual success. They also strategically revamped their internal communication strategies, ensuring team members were not only well-informed but also in sync. This focus on both internal synergy and external collaboration proved instrumental in devising effective solutions and achieving the goals set forth.
The results
This collaboration not only turned around Bergner's Amazon account but also served as a learning curve for RT7 Digital. It highlighted the adaptability and capability of RT7's operations team in creating and refining processes to meet client expectations, simultaneously offering an upskilling opportunity for the internal teams.
