Teepol is a leading brand of top-quality cleaning liquids, manufactured and distributed in the UK. Teepol operates from their large manufacturing site in London since 1964. As well as their commercial cleaning, janitorial and industrial products, Teepol is continually developing new ranges to suit an ever-changing marketplace, including the London Soap Company luxury hand soap range and Tagfresh Air Fresheners. RT7 have managed Teepol Amazon account since 2021 building the account from strength to strength.
The challenge they faced on Amazon
Problem
Struggling with receiving PO's on vendor
Not receiving cost price increases in 2024
Total revenue remaining relatively consistent and not taking that extra step / boost
Objectives that solved the problem
A proposed a hybrid account to combat vendor demand and cost price issues
Account has vastly improved, jumping by 94.65% YoY from 2023 to 2024
In 2024 we have added new cleaning products to the catalogue
Created content and optimised listings
Acos review
The solution that RT7 provided
Hybrid Approach
Management of Vendor and the seller account ensuring a close eye on management between stock in the vendor and seller account ensuring campaigns aware where to push which asins
Seller vs vendor to avoid competing against each other
Seller account used as a leverage as the vendor account is the primary account. where amazon not ordering on vendor - push the asin on the seller account
Consistent update and direction of teepol sprint document with action points for each quarter
Growth outlook updated each quarter to ensre we are aligning with the intended growth
Creating bundles
Created content and optimised listings
New listings added to catalogue - current
Implementation
Hybrid Proposal
Presentation created with amazon life cycle, benefits of the hybrid approach, strategies
Meeting set for proposal
CSM visited at her physical warehouse in the UK as client preferred this
Presented presentation, answered any questions
Advertising Actions
We conducted CPC audits to reduce bids for search terms which were not efficient
Lifetime audits were conducted to asses perfomance the perfomance of search terms and their effectiveness in ads
We harvested converting keywords and targets and also ran negatives to reduce the wasteful spending and improve efficiency
Placements were also audited and adjusted to boost top perfoming ads to increase visibility
Acos audits were conducted by reducing bids for high acos targets and also eliminate these targets which were contributing to the acos increase
Generic keywords were optimised in ads to improve the best seller ranking.
