Rubiks
Who they are
Like nothing the world had ever seen, in 1974 Erno Rubik, a professor from Budapest, created a cube to help his students understand three-dimensional problems. Since their launch the Rubik’s Cube is one of the best-selling toys and has evolved to a range of products such as the pyramid, the mirror, and the magic cube.
The challenge
Rubik’s had been selling on Amazon UK and France with an established market presence. The brand had encountered a number of resellers and competitors offering the Rubik’s branded cubes and similar products.
We were tasked with refreshing existing listings by creating, uploading, and managing branded content in the form of product titles, key feature bullet points as well as enhanced content in the form of A+ Content and a dedicated Brand Store for Rubik’s in the UK to re-establish the brand and solidify the authenticity of the brand.
Our solution
When we took over the account, we started with the fundamentals of getting to know the client’s products and its market. We achieved this with keyword and market place landscape research.
The keyword research identifies what the consumers are searching for when they want to purchase the Rubik’s products. Landscape research gives us the best understanding of market analysis and Rubik’s competitors.
Our research enabled us to create optimised content to ensure that searches in Amazon take customers to Rubik’s and not their competitors, as well as create quality content to match Rubik’s brand. This was applied as follows:
The new and improved product detail page on Amazon
A+ Content
Branded top banner
A detailed product description with dedicated brand section
Four main product USP’s
Cross selling range table showcasing different versions of the 3×3 cubes
Branded bottom banner with call out text
The results
In just 6 months:
We have refreshed and optimised over 50 listings
Built and published 50 individual A+ Content
Redesigned and published a dedicated Brand Store
The figures:
418% increase in sales
445% increase in units sold
296% increase in campaign sales
70% increase in page views on the Brand Store
