Amazon Vendor Recovery Case Study: UK Dog Food Brand Recovers £151,000

The Challenge

A UK-based premium dog health food and treats company discovered their Amazon Vendor relationship was fundamentally mispricing their inventory—not by pennies, but by structural multiples.

A critical mismatch in case pack unit definitions meant Amazon was billing individual units when the supplier delivered case packs. For affected product lines, this created an 84% under-billing rate—essentially, Amazon was paying less than one-fifth of what was owed. This wasn't a rounding error; it was a systemic repricing of their entire catalogue.

The Solution

RT7 identified the unit definition discrepancy through granular SKU-level analysis, quantified the cumulative financial impact across all affected lines, and built dispute cases that corrected the fundamental billing logic rather than addressing symptoms.

The Results

£151,000 recovered—predominantly from correcting structural unit economics.

Strategic Impact

RT7 didn't just recover past losses—we recalibrated the pricing architecture for the client's entire Amazon operation. By correcting the unit billing error at its source, we ensured future inventory deliveries would be compensated at accurate rates, effectively increasing their ongoing margin profile by eliminating an 84% discount Amazon had been applying by default.