RT7 had been managing Pari UK’s vendor account successfully for a year, when they introduced us to their parent company Pari Inqua in Germany, to see if we could assist with some requirements.

Pari Inqua has been managing a vendor account since 2016 and initially engaged with RT7 to produce optimised listing content for their entire catalogue that included Titles, Bullet Points, Images and A+ content for the German marketplace with the goal of improving conversion.

Upon full delivery of the content, RT7 tested advertising in the account for a period of one month on a select number of SKUs to prove the benefits of utilising advertising along with optimised content as Pari Inqua had only previously been relying on organic performance and running limited advertising for select months throughout the year.

The results

In this month we conducted a rapid build-out of campaigns to ensure that the relevant campaign types would be fully utilised.

We saw campaign sales generate greater than €35,000 at an ACoS of 4.5% which was the highest the account had historically achieved with the previous all-time high returning €6157.

After the test

Pari Inqua and RT7 entered into a full agency partnership allowing RT7 to increase our advertising SOW to the majority of the accounts catalogue, continuing from where we left off at the end of the test.

Acknowledging that Q4 and the winter months are historically the account's peak season. RT7 delivered a Growth Outlook that was created to identify and report on key KPI’s that would ensure a roadmap to growth. RT7 then worked on and delivered a strategy that combined promotional activity and RT7’s full-funnel advertising approach while also enhancing the optimised content that was produced at the onset of the project. 

The next three months' retail performance saw significant improvements, starting off in October 2022 with an increase of 22.34 % YOY. At the end of December 2023, the retail performance increased YOY in November by 60.98 % and 29.32% in December 2023.