Curiously Moreish
Monty Bojangles is a London-based UK confectionery brand famous for its curiously moreish award-winning cocoa dusted truffles – 38 Great Taste Awards to be exact!
The Brief
With an established account and listings in the UK marketplace, Monty Bojangles requested that RT7Digital assist them in optimising listing content, building A+ Content and implementing a campaign strategy in order to increase brand awareness and ultimately drive conversions.
Our Solutions
As with everything in the eCommerce industry, research is a fundamental starting point – keyword research and landscape research (competitor and market analysis) which would allow us to better understand the brand.
With the research in hand, a full-service Amazon strategy was put in place to upload listings and optimise the content, campaign strategy was implemented where we used Sponsored Products, Sponsored Brands, and Sponsored Display Ads to achieve the goals set out by the client.
A dedicated Brand Store was built to serve as a landing page for all Sponsored Brand campaigns to drive brand awareness and recognition.
The paid advertising strategy was used to drive high levels of traffic to optimised listings in order to increase sales through the account and improve organic rankings while reestablishing the brand.
The new and improved product detail page on Amazon
A+ Content
Branded top banner
A detailed product description with dedicated brand section
A description of all three flavours included
Showcasing the brand awards
Cross-selling range table showcasing different offerings
The results
We achieved:
Placing 3rd in the Amazon Ad Partner Awards for results achieved in Campaigns on Monty Bojangles over a 12-month period
We have refreshed and optimised over 50 listings
Built and published 50 individual A+ Content
Redesigned and published a dedicated Brand Store
You can view Monty Bojangle’s Brand Store here.
The figures:
A 1366% increase in total account sales with the ACoS at 18.2%.
A 19% increase in campaign sales with a TACoS decrease of 87.9%.
180.9% increase in units sold through campaigns.
111% increase in CTR.
5.5% increase in conversion rate.
