Metaltex, a brand synonymous with innovative homeware for over 75 years, has consistently strived to make everyday chores at home a breeze. Their journey began with crafting wire products and has blossomed into a diverse catalogue spanning smart storage solutions, laundry care essentials, and ingenious kitchen tools.
Quality Demands Modern Solutions
Despite their rich heritage and established reputation for quality, Metaltex, like many experienced manufacturers, faced challenges adapting to the ever-evolving landscape of e-commerce giants like Amazon. To navigate this dynamic platform and effectively reach a wider audience, Metaltex partnered with RT7 Digital.
Untangling the Threads
Outdated SEO and Content
Existing product descriptions and store content may have needed to adhere to current Amazon best practices for search engine optimisation.
Incomplete Store Asset Due Diligence
A thorough examination of existing product listings and store content was necessary to identify areas for improvement.
Limited Keyword Indexing
Metaltex’s products were not optimised for relevant search terms, hindering organic discoverability by potential customers/
Weaving Strategic Web
To address these challenges, RT7 Digital implemented a comprehensive strategy to elevate Metaltex's Amazon presence. Here's a glimpse into their approach:
Keyword Research and Implementation
Meticulous keyword research ensured Metaltex's products appeared in relevant search results, driving organic traffic.
SEO and Content Revamp
Product descriptions and store content were revamped to adhere to the latest Amazon SEO best practices, enhancing product visibility.
Content Batch Creation and Client Feedback
RT7 Digital streamlined content creation, ensuring consistency and quality while incorporating valuable client feedback.
Store Design and Client Feedback
Collaborative efforts refined the store's design to deliver a user-friendly and visually appealing shopping experience.
A+Content
Conclusion
Through RT7 Digital's strategic expertise, Metaltex is well on its way to achieving a dominant position on Amazon. By optimising its store assets, harnessing the power of targeted keywords, and crafting compelling content, Metaltex is poised to connect with a wider audience of Amazon shoppers seeking quality homeware solutions.
This case study exemplifies the transformative power of a strategic e-commerce partnership. As Metaltex's story unfolds, one thing remains certain: their commitment to quality, coupled with RT7 Digital's digital prowess, promises a future brimming with success on the Amazon marketplace.
