Take Back Your Garden
“We create powerful and robust garden power tools and accessories that deliver results every time.”
From easy-to-use cordless, electric and robotic lawn mowers to grass trimmers and leaf blowers, the LawnMaster® range has a solution for every garden.
The Brief
With established Seller and Vendor accounts selling products in the UK marketplace, LawnMaster® was looking at how they could further drive growth on the platform. With existing retail-ready listings in place, the services requested from RT7Digital were to build a brand store that reflected the LawnMaster® brand and drive traffic to listings and the store to increase impressions, brand awareness and ultimately, the profitability of the account.
The Solutions
With a wealth of product and lifestyle photography, we utilised the brand’s guidelines to enhance the assets to create the material necessary for an Amazon store that was easy to navigate and showed the brand’s USPs and offering while offering a seamless experience across all digital platforms.
We used the paid advertising strategy to drive high-volume traffic to optimised listings and the Amazon store to elevate account sales, improve organic rankings, and reestablish brand presence. We used two methodologies to do so:
We focussed on pushing generic/non-brand advertising to increase organic sales.
We launched our Sponsored Product campaign types and started building Sponsored Display ads to promote awareness and visibility.
The Results
Having built a strong partnership with Cleva LawnMaster® as their E-commerce partner, RT7Digital achieved the following results over the first six months:
In the first half of 2022, LawnMaster® recorded an increase of 86% YoY. This increase can be attributed to the Sponsored Ads launched on both the Seller and Vendor accounts.
Our actions contributed to building and maintaining a market share of 8% in the Robotic Lawnmower category.
In 2021 campaigns contributed 14.8% towards overall sales; in 2022, campaigns contributed 17.9% towards account sales.
An average TACoS of 0.68% was recorded, indicating a good ratio of paid-to-organic sales on the account.
We prioritised Sponsored Product campaigns. This action has resulted in Sponsored Product campaigns being the top sales contributor at 94.5%, followed by Sponsored Brand and Sponsored Display campaigns.
LawnMaster ranked third for an organic share of voice and had a 5.96% market share during the first half of 2022.
View the LawnMaster Amazon brand store by clicking here to discover a wide range of high-quality lawn care products.
