Discover how Dryrobe, the outdoor apparel brand redefining changing robes, achieved a staggering 68.81% sales boost on Amazon UK in just one month. Their campaign strategies led to 40% growth in sales while cutting advertising costs. What’s the secret behind this success?
Challenges
Selective Catalogue Advertising
Dryrobe concentrated its advertising efforts.
Black Friday Competition
Competitors launched aggressive promotions during the Black Friday, reducing impressions and clicks and increasing competition for ad placements.
Strategies for Success
RT7 Digital implemented targeted measures to overcome these challenges and leverage
Dryrobe’s potential opportunities:
Targeted Advertising Focus
Efficient Budget Management
Campaign Optimisation
Focus on ACOS
Leveraging Demand Momentum
Key Results
• Total Account Sales: 68.81% MoM increase and 37.52% YoY growth.
• Campaign Sales: 40% MoM growth.
• ACOS: Improved by 5.82% MoM, reflecting cost-effective advertising.
Conclusion
Dryrobe’s Amazon UK success in November 2024 showcases the benefits of focused advertising and strategic budget management. Despite challenges such as fierce Black Friday competition and selective product promotion, RT7 Digital’s tailored strategies drove significant growth in sales. This case study highlights the importance of agile, cost-efficient advertising in achieving sustained performance in competitive marketplaces.
Results in numbers
37.52%
YoY growth
68.81%
MoM increase
