Corkcicle
Who they are
A brand dedicated to creating stylish, sustainable, and meaningful products, Corkcicle created drinkware like no other. With editions such as the Canteen, Tumbler, Stemless and Flutes, Corkcicle has revolutionised the way in which we consume fluids.
The challenge
We were tasked with optimising the Corkcicle product listings in the UK, in order to stand out from the influx of similar
products in the marketplace, to increase sales and improve the account conversion rate.
Our solution
The project was started by looking at the foundation – keyword research and landscape research (competitor and
market analysis). This allows us to better understand the vast market and offerings of similar products in the UK.
Based on our research, we crafted titles, bullet points, A+ Content and designed a dedicated Brand Store which
reflected the essence and core of the Corkcicle brand. This was done in line with brand guidelines as well as Amazon
policies. Advertising in the form of sponsored brand ads, product display ads, and others were used as the driving
force to get volumes of traffic to our optimised product listings. These were updated as follows:
The new and improved product detail page on Amazon
A+ Content
Big Banner with the Corkcicle tagline
An overview of the product with a branded section
The main USP banner
Four main product USP’s
Banner with the Corkcicle secondary tagline
The results
In the first month we managed to achieve:
Sales: 45% increase
ACoS: 13.65% (1.57% higher than the month before in order to achieve the reach desired by the client)
Conversion rate: 34%
