Amazon DSP Campaign Management | Full-Funnel Advertising
Paid
Achieve Full-Funnel Growth with Amazon DSP Campaigns
Beyond the Amazon search results, there is a vast universe of potential customers. Amazon's Demand-Side Platform (DSP) is the key to reaching them. It is a sophisticated, programmatic advertising tool that allows you to find, engage, and convert exclusive audiences at every single stage of the customer journey—both on and off the Amazon platform.
Our Advertising Service for Full-Funnel Growth leverages the power of DSP to move beyond simple conversion-chasing. We build comprehensive, strategic campaigns that drive brand awareness, consideration, and purchase, creating sustainable, long-term growth for your brand.
Key Takeaways
Execute a Full-Funnel Strategy: We build and manage campaigns that target customers at every stage of the buying journey, from top-of-funnel brand awareness to bottom-of-funnel retargeting and conversion.
Unlock Unparalleled Reach: With DSP, we extend your brand's reach beyond the marketplace to exclusive placements on Amazon-owned properties like IMDb, Fire TV, and Twitch, as well as a vast network of third-party sites.
Leverage Exclusive Amazon Audiences: We use Amazon's powerful first-party shopping data to build highly precise audiences based on lifestyle, in-market segments, and past shopping behaviours.
Build Lasting Brand Equity: DSP campaigns are a powerful tool for building a recognised and trusted brand, not just driving short-term sales.
Gain Advanced Performance Insights: We provide detailed, advanced analytics that go beyond simple sales metrics, showing the impact of your campaigns on brand lift, consideration, and overall customer engagement.
The Problem: Why Your Advertising Has Hit a Plateau
Standard Sponsored Ads are powerful, but they are primarily limited to capturing shoppers who are already on Amazon and actively searching for a product. To achieve true scale and build a dominant, market-leading brand, you need to reach and influence customers before they even begin their search.
Without a full-funnel strategy, you face significant limitations:
Limited Reach and Scale: Your advertising is confined to the Amazon marketplace. You are completely unable to reach the millions of potential customers on the other platforms, websites, and apps they use every day.
Siloed, Bottom-Funnel Advertising: Your campaigns are focused exclusively on capturing existing demand at the moment of purchase. You have no strategic process to build new awareness or nurture potential customers through the consideration phase, leaving you vulnerable to competitors who do.
Inefficient Budget Allocation: You are likely spending your entire budget fighting for the same, expensive, bottom-of-funnel keywords as every other seller in your category, without a strategic allocation to more cost-effective brand-building and audience-nurturing activities.
Our Strategic Full-Funnel DSP Methodology
We develop a comprehensive plan to connect with your customers at every touchpoint.
Full-Funnel Strategy Development: We design a bespoke strategy that allocates budget and sets goals for each stage of the customer journey: Awareness (introducing your brand to new, relevant audiences), Consideration (re-engaging audiences who have shown interest), and Purchase (driving conversions from high-intent shoppers).
Tailored Audience Targeting: We dive deep into Amazon's exclusive data to build and target the most valuable audiences for your brand, including in-market segments, lifestyle audiences, and lookalike audiences based on your existing customers.
Creative, Multi-Platform Execution: We run your campaigns across the full spectrum of available placements, using a mix of display and video ads on Amazon, its owned properties (like Fire TV and IMDb), and a wide network of trusted publisher partner sites.
Advanced Analytics and Reporting: We move beyond basic ACoS and RoAS to provide detailed reporting on the metrics that matter for full-funnel growth, including brand lift, audience reach, video completion rates, and the impact of your top-of-funnel efforts on bottom-of-funnel sales.
Why Choose RT7 for Your DSP Campaigns?
Amazon DSP is a complex and powerful platform that requires deep expertise in programmatic advertising to manage effectively. We provide that expertise. Our strategic, full-funnel approach ensures you're not just driving today's sales, but also building a stronger, more recognised brand that will drive tomorrow's growth. We extend your reach far beyond the confines of the marketplace, transforming your business from just another seller into a true market leader.
Frequently Asked Questions (FAQs)
1. What is the main difference between Amazon DSP and Sponsored Ads?
Sponsored Ads (like Sponsored Products and Display) are self-service tools primarily used for advertising on the Amazon site itself. Amazon DSP is a more powerful, agency-operated platform that allows for the programmatic buying of ad placements across a much wider network, including exclusive Amazon-owned sites and thousands of third-party exchanges. DSP also provides access to far more advanced audience targeting capabilities using Amazon's rich first-party data.
2. Is there a minimum budget required to use Amazon DSP?
Yes. Due to its complexity, the data required for its algorithms to learn, and the managed nature of the platform, Amazon DSP campaigns typically require a more significant budget commitment than self-service Sponsored Ads. It is best suited for established brands that are serious about scaling their advertising and building long-term brand equity.
3. What kind of results should I expect from a top-of-funnel DSP campaign?
A top-of-funnel or "awareness" campaign is not designed to generate immediate sales, so it isn't measured by ACoS or RoAS. Instead, its success is measured through metrics like impressions (how many people saw the ad), reach (how many unique people it reached), video completion rates, and brand search lift (i.e., did more people start searching for your brand name after the campaign?). These activities build the audience that will convert later through your other marketing efforts.