Amazon Sponsored Display Management | Re-engage & Retarget Shoppers
Paid
Re-engage High-Intent Shoppers with Sponsored Display Ads
What happens when a customer views your product page but doesn't buy? With Amazon Sponsored Display, you don't have to let that valuable interest go to waste. This powerful advertising tool allows you to re-engage shoppers with relevant, visually compelling ads, reaching them both on and off Amazon to remind them of your brand and bring them back to complete their purchase.
Our Advertising Service for Retargeting and Engagement helps you build and manage sophisticated Sponsored Display campaigns. We turn missed opportunities into sales by keeping your products top-of-mind with the shoppers who matter most.
Key Takeaways
Re-engage High-Intent Shoppers: We specialise in creating retargeting campaigns that bring back customers who have viewed your products but did not purchase, significantly increasing conversion rates.
Reach Customers On and Off Amazon: Sponsored Display is the key to extending your brand's reach beyond the marketplace, showing your ads on a vast network of third-party websites and apps.
Precise Audience Targeting: Our strategy is built on precise audience segmentation, allowing you to target customers based on their specific shopping behaviours (e.g., views, purchases, or searches).
Increase Customer Lifetime Value: We help you build campaigns that encourage repeat purchases from existing customers, a highly cost-effective way to drive sustainable growth.
Data-Driven Conversion Focus: Every campaign is meticulously managed and optimised for conversions, ensuring your ad spend is focused on the consumers most likely to buy.
The Problem: Why You're Losing High-Intent Customers
The typical customer journey is rarely a straight line from discovery to purchase. Shoppers browse, compare products, get distracted, and leave. Without a robust retargeting strategy, a visitor who leaves your page is likely lost to a competitor forever.
Many sellers face these challenges:
Countless Missed Conversion Opportunities: The vast majority of shoppers do not buy on their first visit. You are losing a significant volume of sales from high-intent customers who were close to purchasing but needed one more reminder to come back.
A Narrow and Limited Advertising Reach: Your marketing efforts are confined to the Amazon platform itself, missing the crucial opportunity to influence and remind customers as they browse other websites and apps where they spend most of their time online.
High Customer Acquisition Costs: You are constantly spending money to attract new, "cold" customers but have no effective strategy in place to convert "warm" audiences or encourage repeat business, which is a far more cost-effective path to growth.
Our Strategic Approach to Retargeting and Engagement
We build campaigns designed to reach the right person, with the right message, at the right time.
Precise Audience Segmentation: We begin by building highly specific audience segments based on shopping behaviours. This includes audiences who have viewed your products, previously purchased from your brand, or even viewed the pages of your key competitors.
Custom Creative Development: We design custom, brand-aligned ad creatives that resonate with each specific audience segment, ensuring the message is relevant and compelling, and stands out from standard auto-generated ads.
Strategic Cross-Platform Placements: We manage your campaigns to ensure your ads are displayed in the most effective placements, whether that's on a competitor's product detail page, the Amazon homepage, or a relevant third-party website.
Relentless Conversion Optimisation: Our primary focus is on performance. We continuously monitor and optimise your campaigns for conversions, ensuring a high return on your ad spend by eliminating waste and doubling down on what works.
Why Choose RT7 for Your Sponsored Display Campaigns?
We specialise in the science of building precise retargeting audiences to ensure your ads are shown only to the most qualified and high-intent shoppers. It’s not about showing your ad to everyone; it's about showing the right ad to the right person at the perfect moment to influence a purchase. Our data-driven approach maximises the efficiency of your ad spend by relentlessly focusing on the consumers who are most likely to convert.
Frequently Asked Questions (FAQs)
1. What is the main difference between Sponsored Display and other Amazon ad types?
While Sponsored Products and Sponsored Brands are primarily keyword-driven and appear within Amazon's search results, Sponsored Display is audience-driven. It focuses on who the customer is (e.g., someone who viewed your product) rather than what they are currently searching for. This allows it to show ads on product detail pages, the Amazon homepage, and even on websites and apps completely outside of Amazon.
2. Do I need to be in the Brand Registry to use Sponsored Display?
While being brand registered unlocks the most advanced features, including custom ad creative and more detailed audience targeting options (like targeting past purchasers), basic Sponsored Display campaigns (such as product and category targeting) are available to all professional sellers. We help you leverage all the features available for your account.
3. What does it mean to show ads "off Amazon"?
Through Amazon's advertising network, Sponsored Display can show your product ads on thousands of high-quality third-party websites and mobile apps that your target audience visits. This is a powerful way to keep your brand top-of-mind and bring potential customers back to your Amazon listing, even when they aren't actively shopping on the platform.