Process and Timeline Snapshot

Pre-launch considerations

Why Amazon? What are your business objectives/ targets/goals?

• Increase in sales

• Brand consistency

• Brand exposure

Onboarding considerations

• Fulfilment: Which fulfilment option is best for my business?

• Pricing: Will my pricing be competitive?

• Resellers: Are other sellers already selling my products?

• Restrictions: Are there limitations for selling my product?

• General Business: What is my overall business strategy?Do I plan to launch any new products in the new future?

• Marketing: Does my company and/or products have brand guidelines? What other marketing activities does my business engage in to promote my business or products?

1. Account Setup: Creating a Base

• Time

• Individual vs. Professional

• Correct Documentation

• Seller Central vs.Vendor Central

• Amazon Approval

2. Brand Registry: Key Requirements

For Rich Features

• Stores

• A+ content

• Building trust

• Accessing different campaign features

For Success

• Discoverability

• Optimised content

• Increased conversions

3. Blueprint + Mockup: Focused On Conversions

Product Page Detail

• Optimised for brand

• Optimised for UX

• Algorithms & people (A10)

A+ Content

Brand Store

Onboarding (Step 1–3) approximately 4-6 weeks*

*Company documentation and Amazon dependent.

4. All SKUs: Rollout Phase*

*Timeline dependent on number of SKUs.

5. Driving Product Success: Amazon Campaign Set Up

• Advertising

• Sponsored Products

• Sponsored Brands

• Display Ads

• DSP

• Cross Selling

• Editorial Campaigns

• Conquesting & Increased Market Share

• Brand Defence

6. Optimisation + Campaign Management

• Reporting & AI (Engima)

• Inventory, audit & recovery

• Strategic insight & implementation

• Advisory services (policy, i.e. Brexit)

• Issue resolution

Process ongoing