eBook Chapter 4: Boost Conversions with a Brand Store

Build Your Brand With A Brand Store

An Amazon Brand Store is vital if you have a multi-channel approach to e-commerce. You can drive off-Amazon traffic to your Amazon Brandstore and increase on-Amazon purchases. A Brand Store is like a condensed version of your website on Amazon.

It allows customers to browse your products, view promotions, and familiarise themselves with your branding. Your Brand Store allows you the opportunity to eliminate distractions such as competitor products, advertising, and Amazon suggestions while visitors browse through your catalogue.

Did you know?

Amazon plans to make stores searchable in search results soon!

An addition that will change customer interaction with your brand.

How Your Brand Store Improves Brand Awareness

You can follow the layout of your website or create something similar. Brand Stores have two versions, one for desktop view and another for mobile. Ensure you create images and copy native to both versions when you design your Store.

For a seamless brand experience, maintain brand consistency across your online channels, including Google, social accounts, website and other online or in-store promotional material.

• More options to enhance your brand image, which builds an emotional connection with your customers.

• Ability to update content and messaging as part of your seasonal and promotional campaigns.

• Increased number of repeat purchases and improved overall customer satisfaction.

• Effective Amazon advertising campaigns. According to Amazon, linking your Sponsored Brand ads to Stores instead of product pages will likely boost RoAS by as much as 22%.

• Improved discoverability of your Amazon Brand Store with the help of brand logos and small banners on Product Detail Pages.

• Ability to drive traffic and leads from external sources and capitalise on those factors.

• Add a social media presence by using Amazon Posts and build brand loyalty and retention.

• Better user experience across mobile and desktop.

Make Your Brand Store Stand Out

• Stick to a consistent colour pallet and visual features.

• Keep a consistent tone and language in any writing you use throughout.

• Ensure all photography looks and feels the same.

• Account for text and graphics display differences across full-scale and mobile platforms.

• Leverage your home page for sales, brand awareness and cross-store navigation.

• Organise your pages and products for ease of search.

Tips For Creating A Brand Store Shoppers Want To Visit

Tip 1: Make your photos stand out and shoppable.

Tip 2: Upload products in bulk and hide products that are out of stock.

Tip 3: Position video to make your Brand Store come alive.

Tip 4: Schedule your seasonal updates, releases, and brand updates in advance.

Tip 5: Add deals pages.

Tip 6: Add best-sellers to your home page.

Tip 7: Add custom code to your Store.