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Hybrid Account Management Overview

Hybrid Account Management Overview

Managed Amazon
Advertising

Amazon advertising that prioritizes profit, not just revenue. We manage Sponsored Products, DSP, and programmatic campaigns using data-driven strategies focused on true ROI not vanity metrics. Strategic ad management delivers measurable results while you focus on running your business, not overseeing campaigns.

Amazon advertising that prioritizes profit, not just revenue. We manage Sponsored Products, DSP, and programmatic campaigns using data-driven strategies focused on true ROI not vanity metrics. Strategic ad management delivers measurable results while you focus on running your business, not overseeing campaigns.

400+ Brands

400+ Brands

Managed Successfully

Managed Successfully

10+ years

10+ years

Amazon Advertising Expertise

Amazon Advertising Expertise

Subject to Terms and Conditions

Subject to Terms and Conditions

Amazon Ad Management

What is Managed Amazon Advertising?

Our Managed Amazon Advertising offers a comprehensive campaign strategy, execution, and optimization across all Amazon advertising platforms. We blend technical PPC expertise with strategic thinking, managing everything from keyword research and bid optimization to creative development and audience targeting. Our goal is to ensure your advertising investment yields maximum ROI, while fostering sustainable brand growth.

Amazon Performance Advertising

What Makes Managed Amazon Advertising Unique?

Executives inform us that managed Amazon advertising is unique because it connects bidding, targeting, and retail signals.
Here's why this integrated approach is important:

Leaders tell us that managed Amazon advertising is unique because it connects bidding, targeting, and retail signals.
Here's why this integrated approach is important:

Proactive management of account health and chargeback issues.

Full-Funnel Expertise

Strategic campaign architecture covering awareness (DSP), consideration (Sponsored Brands), and conversion (Sponsored Products), not just bottom-funnel tactics.

Proactive management of account health and chargeback issues.

Profitability-First Optimization

Campaigns optimized for profit contribution, not just ROAS, accounting for unit economics, inventory levels, and strategic objectives beyond simple revenue metrics.

Proactive management of account health and chargeback issues.

Advanced Audience Intelligence

Advanced targeting using first-party data, purchase behavior, competitor audiences, and lookalike modeling that standard campaigns overlook.

Proactive management of account health and chargeback issues.

Creative Excellence

Professional ad creative development, including video ads, Sponsored Brand creative, and DSP display assets designed to enhance engagement and increase brand recall.

Proactive management of account health and chargeback issues.

Transparent Performance Reporting

Real-time dashboard access and monthly strategic reviews with full transparency into spending allocation, performance metrics, and optimization decisions.

Process steps:

01

Advertising Audit & Strategy

02

Campaign Creation & Launch

03

Active Management & Optimization

04

Strategic Reporting and Scaling

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Why Opt for Managed Amazon Advertising

Why Opt for Managed Amazon Advertising

Driving Profitable Growth Through Strategic Advertising

Sponsored Products

Enhance product discoverability and visibility by appearing in search results and on your competitor’s pages. Maximize your sales by showing with native search ads.

Sponsored Brands

Enhance brand visibility by increasing awareness and consideration on targeted keyword searches and product detail pages. Direct shoppers to your store using engaging creatives like video.

Sponsored Display

Engage shoppers through auto-generated placements both on and off Amazon, based on audience segments. Retarget shoppers who have bought or viewed your product or have interacted with competitor products.

DSP Campaigns

Reach and engage shoppers at different stages of the customer journey, from awareness to consideration to purchase. Leverage a full-funnel advertising strategy to reach tailored audiences on Amazon and platforms like Kindle, Fire TV, IMDb, Freedive (IMDb Streaming), Apps, and Published Partners.

Special Events

Participating in special events like Black Friday on Amazon can help brands enhance visibility, increase sales, improve brand awareness, gain a competitive edge, and capitalize on peak shopping traffic.

FAQ

Frequently Asked Questions

FAQ

Frequently Asked Questions

1. What exactly is a "full-service" or "managed" Amazon advertising service?

It means we manage every aspect of your Amazon advertising campaigns for you. This includes initial strategy development, keyword research, campaign creation, daily bid management, performance monitoring, and detailed reporting. Our goal is to serve as your expert in-house advertising team, freeing up your time while delivering superior results.

2. Is this service right for my brand?

Our services are designed for brands of all sizes, from ambitious startups looking to gain initial traction to established market leaders aiming to defend their position and explore new growth avenues. We tailor our strategy to your specific goals, budget, and product category.

3. How do you determine the appropriate advertising budget for my business?

There isn’t a one-size-fits-all answer. We determine your ideal budget during our initial strategy session, considering factors such as your business goals, product-specific profit margins, and the competitiveness of your category. We can work with a set budget or provide a recommendation based on your growth targets.

4. What is the difference between Sponsored Products, Sponsored Brands, Sponsored Display, and DSP?

Consider them as different tools for different tasks:

  • Sponsored Products (SP): These are the most common ads, targeting consumers with high purchase intent based on keywords. They are excellent for driving direct sales.

  • Sponsored Brands (SB): These top-of-page ads (including video) build brand recognition and drive traffic to your Brand Store.

  • Sponsored Display (SD): These ads enable us to re-engage consumers who have previously viewed your products, both on and off Amazon.

  • Amazon DSP (Demand-Side Platform): This is the most powerful tool, allowing for programmatic advertising to reach highly specific audiences across Amazon's sites, apps, and partner networks for comprehensive brand building.

5. How will I track the performance of my campaigns?

We believe in full transparency. You will receive regular, easy-to-understand performance reports detailing key metrics like Advertising Cost of Sale (ACOS), Total Advertising Cost of Sale (TACOS), impressions, clicks, and return on investment (ROI). You will always retain full ownership and access to your advertising account.

6. How long does it take to see results?

While you can see initial data like clicks and impressions within days of a campaign launch, meaningful optimization and sales growth typically become evident within the first 4-6 weeks. Advertising on Amazon is a long-term strategy; consistent management leads to compounding success over time.

7. How does your management service differ from managing ads on my own?

Our key differentiators are expertise, data, and time. Our team is composed of certified experts who live and breathe Amazon advertising. We use advanced tools and data-driven methodologies to make decisions, eliminating guesswork and emotion. Most importantly, we save you dozens of hours each month, allowing you to focus on other critical areas of your business.

8. Do you also manage advertising during special events such as Prime Day or Black Friday?

Absolutely. Our Amazon Special Event Management service is a core part of our offering. We develop a comprehensive strategy for these peak periods, covering everything from deal submissions and tailored ad campaigns to real-time budget and bid adjustments to ensure you fully capitalize on the surge in traffic.

9. Will I be tied into a long-term contract?

We aim to build lasting partnerships based on results, not restrictive contracts. We typically operate on a flexible rolling monthly agreement after an initial commitment period, giving you the freedom and confidence that we are continuously working to earn your business.

10. Do your services include creating the ad copy and creative assets?

Yes. Our service includes the creation and optimization of all ad copy. For services like Sponsored Brands and Display, we provide strategic guidance and can work with your existing assets or partner with creative teams to develop compelling imagery and video that aligns with your brand and drives engagement.

1. What exactly is a "full-service" or "managed" Amazon advertising service?

It means we manage every aspect of your Amazon advertising campaigns for you. This includes initial strategy development, keyword research, campaign creation, daily bid management, performance monitoring, and detailed reporting. Our goal is to serve as your expert in-house advertising team, freeing up your time while delivering superior results.

2. Is this service right for my brand?

Our services are designed for brands of all sizes, from ambitious startups looking to gain initial traction to established market leaders aiming to defend their position and explore new growth avenues. We tailor our strategy to your specific goals, budget, and product category.

3. How do you determine the appropriate advertising budget for my business?

There isn’t a one-size-fits-all answer. We determine your ideal budget during our initial strategy session, considering factors such as your business goals, product-specific profit margins, and the competitiveness of your category. We can work with a set budget or provide a recommendation based on your growth targets.

4. What is the difference between Sponsored Products, Sponsored Brands, Sponsored Display, and DSP?

Consider them as different tools for different tasks:

  • Sponsored Products (SP): These are the most common ads, targeting consumers with high purchase intent based on keywords. They are excellent for driving direct sales.

  • Sponsored Brands (SB): These top-of-page ads (including video) build brand recognition and drive traffic to your Brand Store.

  • Sponsored Display (SD): These ads enable us to re-engage consumers who have previously viewed your products, both on and off Amazon.

  • Amazon DSP (Demand-Side Platform): This is the most powerful tool, allowing for programmatic advertising to reach highly specific audiences across Amazon's sites, apps, and partner networks for comprehensive brand building.

5. How will I track the performance of my campaigns?

We believe in full transparency. You will receive regular, easy-to-understand performance reports detailing key metrics like Advertising Cost of Sale (ACOS), Total Advertising Cost of Sale (TACOS), impressions, clicks, and return on investment (ROI). You will always retain full ownership and access to your advertising account.

6. How long does it take to see results?

While you can see initial data like clicks and impressions within days of a campaign launch, meaningful optimization and sales growth typically become evident within the first 4-6 weeks. Advertising on Amazon is a long-term strategy; consistent management leads to compounding success over time.

Contact us

Address

2 Leman Street,
London
E1W 9US

Contact us

Address

2 Leman Street,
London
E1W 9US

Contact us

Address

2 Leman Street,
London
E1W 9US