Black+Blum is a UK-based eco-design company, specialising in high-quality food containers, drinkware and accessories.
The challenge they faced on Amazon
At the time of onboarding, Black+Blum experienced a low velocity of organic sales and had a poor performing content strategy. After defining their current strategy, our teams were delegated different components of the defined strategy, including campagin management, content creation, listing management and more.
The solution that RT7 provided
Internally we began with a 4 step brainstorm which focuses on the brand and their positioning on Amazon. In this phase we identify our node on Amazon, growth opportunities, and a content strategy optermised for top visibility in the node through SEO and consumer communication through conveying copy and supporting imagery.
Implementation
RT7 was able to identify and communicate the following into the listing:
Brand messaging and tone of voice.
Clearly communicating the product, its benefits and uses through well written copy.
Using Amazon's top-performance recommendations, we optimised the listing images to communicate the selling points of the product, effectively.
Advanced functionality on product pages (such as variations, external testing certifications).
Complete SEO optimisation targeting high volume search terms.
After creating the newly optimised listing and combined ''takeover'' strategy, we present it to Black + Blum and together, finalise our implementation strategy.
Then we implemented our strategy to all listings in scope. Each listing had a set of listing images and rich content created specifically for the product. Each product listing was optimised, and updated within 30 days, positioned for growth.
A+Content
Improved product listing detail
