Designed For You
Founded by a man on a mission to rid the world of single-use plastic bottles and take away containers, Dan Black leads the design team at Black+Blum, and has done so for over 20 years. His single goal is to create functional, innovative products that, most importantly, are made to last.
The Brief
With an established Vendor account and listings in the UK marketplace, Black + Blum was looking for opportiunities to drive increased growth on the platform. Black + Blum opted for a full-service Amazon strategy, which included creating optimised listing content, building a brand-centric Amazon store, and running efficacious campaigns.
Our Solution
To formulate the foundation of a strategy, it is imperative to have a compendious understanding of the company’s brand core values and how this can be translated within the Amazon sphere. A thorough and deep dive into the brand’s website and other external sources, in conjunction with a brand strategy session held with the client, yielded deeper insights and first-hand knowledge.
Following our brand discovery, we embarked on keyword research and landscape research (competitor and market analysis), which allowed us to better understand shopping behaviour, including which keywords to pursue, what essential details to include in the listings, and the best way to position the brand.
Included in our full-service Amazon strategy, once the content optimisation had been completed, we commenced testing various types of Sponsored advertisements. Our team analysed the performance over a period of time in order to gain better insight into which campaign types performed best and how we could optimise the campaign spend for a higher return on investment.
We implemented the paid advertising strategy to drive increased traffic to optimised listings and the Amazon store. This elevated account sales, improved organic rankings, and improved brand presence and visibility.
The new and improved product detail page on Amazon
A+ Content
Branded top banner with company logo, followed by product introduction
Large banner with USPs
Additional USP banner
Brand USP icons
Cross-selling range table showcasing different offerings
Organic Optimisation Outcomes
Having built a strong partnership with Black + Blum as their e-commerce partner, RT7Digital achieved the following results over the first year of work together:
Optimised and refreshed over 100 individual ASINs
Produced 31 A+ Content pieces
Designed, built, and published a new Amazon store
Accelerating Growth by Advertising
With the organic assets in place we moved into building effective paid campaigns.
Our team built all Sponsored Product campaign match types, tested and optimised them. The bidding strategy was then continuously adapted based on the monthly performance.
We published Sponsored Brand campaigns to drive traffic to the store and increase brand awareness. We made use of custom images and tailored call to actions on Sponsored Brand ads to engage personably with shoppers. We also launched video Sponsored Brand campaigns to increase product sales.
We launched Sponsored Display campaigns to reach new audiences on and off Amazon. These campaigns aided us in retargeting shoppers who have viewed or purchased Black & Blum products to keep top of shoppers’ minds.
Our team then implemented automated rules on our AI software (Enigma) to optimise the campaigns based on a set of rules and parameters to improve efficiency.
Paid Performance
Over the year’s first half, we achieved a 59.3% increase in campaign sales compared to Year-on-Year (2022-2021). During this period, while impressions decreased by 42%, due to continuous optimisation and our refined targeting, we achieved an increase of 31% in the conversion rate. Owing to the new Sponsored Display ads to retarget shoppers who had viewed the advertised products and the cross-selling campaigns, we shifted the focus to viewable impressions bidding (cost per 1000 viewable impressions) over the traditional cost per click bidding (CPC); this resulted in a high return on advertising spend and grew New-to-Brand sales by 103% and increased the sales per click by 53.5%, Year-on-Year.
As a result of our above actions, our ROAS improved significantly and allowed us to push harder, yielding further account growth, which we saw with sales increasing by 30%.
Creating a Lasting Impact
Although the eCommerce industry is heading in the right direction, there are a number of challenges that can hinder the longevity and a company’s ability to adapt to the competitive market.
This is why it is important to maintain a competitive edge; harnessing technology that can strengthen Black+Blum’s eCommerce business’ online presence and lift it above its competitors. Refreshing the Amazon store with content creation, optimisation & improved navigation, generated a 44.4% increase in sales through the store.
Black + Blum has been working with RT7Digital since December 2017 and has seen considerable improvements in their overall Amazon performance. As a result, we have had 20% year-on-year growth and a 22% increase in units sold through the Vendor account, as well as an increase of 2000% in revenue for the top-selling product.
The past four years have been exciting and collaborative, and now, after working on over 100 products together, this valuable partnership between Black+Blum & RT7Digital has become an integral part of both our businesses and we couldn’t be more proud.
Designed For You
Founded by a man on a mission to rid the world of single-use plastic bottles and take away containers, Dan Black leads the design team at Black+Blum, and has done so for over 20 years. His single goal is to create functional, innovative products that, most importantly, are made to last.
The Brief
With an established Vendor account and listings in the UK marketplace, Black + Blum was looking for opportiunities to drive increased growth on the platform. Black + Blum opted for a full-service Amazon strategy, which included creating optimised listing content, building a brand-centric Amazon store, and running efficacious campaigns.
Our Solution
To formulate the foundation of a strategy, it is imperative to have a compendious understanding of the company’s brand core values and how this can be translated within the Amazon sphere. A thorough and deep dive into the brand’s website and other external sources, in conjunction with a brand strategy session held with the client, yielded deeper insights and first-hand knowledge.
Following our brand discovery, we embarked on keyword research and landscape research (competitor and market analysis), which allowed us to better understand shopping behaviour, including which keywords to pursue, what essential details to include in the listings, and the best way to position the brand.
Included in our full-service Amazon strategy, once the content optimisation had been completed, we commenced testing various types of Sponsored advertisements. Our team analysed the performance over a period of time in order to gain better insight into which campaign types performed best and how we could optimise the campaign spend for a higher return on investment.
We implemented the paid advertising strategy to drive increased traffic to optimised listings and the Amazon store. This elevated account sales, improved organic rankings, and improved brand presence and visibility.
The new and improved product detail page on Amazon
A+ Content
Branded top banner with company logo, followed by product introduction
Large banner with USPs
Additional USP banner
Brand USP icons
Cross-selling range table showcasing different offerings
Organic Optimisation Outcomes
Having built a strong partnership with Black + Blum as their e-commerce partner, RT7Digital achieved the following results over the first year of work together:
Optimised and refreshed over 100 individual ASINs
Produced 31 A+ Content pieces
Designed, built, and published a new Amazon store
Accelerating Growth by Advertising
With the organic assets in place we moved into building effective paid campaigns.
Our team built all Sponsored Product campaign match types, tested and optimised them. The bidding strategy was then continuously adapted based on the monthly performance.
We published Sponsored Brand campaigns to drive traffic to the store and increase brand awareness. We made use of custom images and tailored call to actions on Sponsored Brand ads to engage personably with shoppers. We also launched video Sponsored Brand campaigns to increase product sales.
We launched Sponsored Display campaigns to reach new audiences on and off Amazon. These campaigns aided us in retargeting shoppers who have viewed or purchased Black & Blum products to keep top of shoppers’ minds.
Our team then implemented automated rules on our AI software (Enigma) to optimise the campaigns based on a set of rules and parameters to improve efficiency.
Paid Performance
Over the year’s first half, we achieved a 59.3% increase in campaign sales compared to Year-on-Year (2022-2021). During this period, while impressions decreased by 42%, due to continuous optimisation and our refined targeting, we achieved an increase of 31% in the conversion rate. Owing to the new Sponsored Display ads to retarget shoppers who had viewed the advertised products and the cross-selling campaigns, we shifted the focus to viewable impressions bidding (cost per 1000 viewable impressions) over the traditional cost per click bidding (CPC); this resulted in a high return on advertising spend and grew New-to-Brand sales by 103% and increased the sales per click by 53.5%, Year-on-Year.
As a result of our above actions, our ROAS improved significantly and allowed us to push harder, yielding further account growth, which we saw with sales increasing by 30%.
Creating a Lasting Impact
Although the eCommerce industry is heading in the right direction, there are a number of challenges that can hinder the longevity and a company’s ability to adapt to the competitive market.
This is why it is important to maintain a competitive edge; harnessing technology that can strengthen Black+Blum’s eCommerce business’ online presence and lift it above its competitors. Refreshing the Amazon store with content creation, optimisation & improved navigation, generated a 44.4% increase in sales through the store.
Black + Blum has been working with RT7Digital since December 2017 and has seen considerable improvements in their overall Amazon performance. As a result, we have had 20% year-on-year growth and a 22% increase in units sold through the Vendor account, as well as an increase of 2000% in revenue for the top-selling product.
The past four years have been exciting and collaborative, and now, after working on over 100 products together, this valuable partnership between Black+Blum & RT7Digital has become an integral part of both our businesses and we couldn’t be more proud.
Designed For You
Founded by a man on a mission to rid the world of single-use plastic bottles and take away containers, Dan Black leads the design team at Black+Blum, and has done so for over 20 years. His single goal is to create functional, innovative products that, most importantly, are made to last.
The Brief
With an established Vendor account and listings in the UK marketplace, Black + Blum was looking for opportiunities to drive increased growth on the platform. Black + Blum opted for a full-service Amazon strategy, which included creating optimised listing content, building a brand-centric Amazon store, and running efficacious campaigns.
Our Solution
To formulate the foundation of a strategy, it is imperative to have a compendious understanding of the company’s brand core values and how this can be translated within the Amazon sphere. A thorough and deep dive into the brand’s website and other external sources, in conjunction with a brand strategy session held with the client, yielded deeper insights and first-hand knowledge.
Following our brand discovery, we embarked on keyword research and landscape research (competitor and market analysis), which allowed us to better understand shopping behaviour, including which keywords to pursue, what essential details to include in the listings, and the best way to position the brand.
Included in our full-service Amazon strategy, once the content optimisation had been completed, we commenced testing various types of Sponsored advertisements. Our team analysed the performance over a period of time in order to gain better insight into which campaign types performed best and how we could optimise the campaign spend for a higher return on investment.
We implemented the paid advertising strategy to drive increased traffic to optimised listings and the Amazon store. This elevated account sales, improved organic rankings, and improved brand presence and visibility.
The new and improved product detail page on Amazon
A+ Content
Branded top banner with company logo, followed by product introduction
Large banner with USPs
Additional USP banner
Brand USP icons
Cross-selling range table showcasing different offerings
Organic Optimisation Outcomes
Having built a strong partnership with Black + Blum as their e-commerce partner, RT7Digital achieved the following results over the first year of work together:
Optimised and refreshed over 100 individual ASINs
Produced 31 A+ Content pieces
Designed, built, and published a new Amazon store
Accelerating Growth by Advertising
With the organic assets in place we moved into building effective paid campaigns.
Our team built all Sponsored Product campaign match types, tested and optimised them. The bidding strategy was then continuously adapted based on the monthly performance.
We published Sponsored Brand campaigns to drive traffic to the store and increase brand awareness. We made use of custom images and tailored call to actions on Sponsored Brand ads to engage personably with shoppers. We also launched video Sponsored Brand campaigns to increase product sales.
We launched Sponsored Display campaigns to reach new audiences on and off Amazon. These campaigns aided us in retargeting shoppers who have viewed or purchased Black & Blum products to keep top of shoppers’ minds.
Our team then implemented automated rules on our AI software (Enigma) to optimise the campaigns based on a set of rules and parameters to improve efficiency.
Paid Performance
Over the year’s first half, we achieved a 59.3% increase in campaign sales compared to Year-on-Year (2022-2021). During this period, while impressions decreased by 42%, due to continuous optimisation and our refined targeting, we achieved an increase of 31% in the conversion rate. Owing to the new Sponsored Display ads to retarget shoppers who had viewed the advertised products and the cross-selling campaigns, we shifted the focus to viewable impressions bidding (cost per 1000 viewable impressions) over the traditional cost per click bidding (CPC); this resulted in a high return on advertising spend and grew New-to-Brand sales by 103% and increased the sales per click by 53.5%, Year-on-Year.
As a result of our above actions, our ROAS improved significantly and allowed us to push harder, yielding further account growth, which we saw with sales increasing by 30%.
Creating a Lasting Impact
Although the eCommerce industry is heading in the right direction, there are a number of challenges that can hinder the longevity and a company’s ability to adapt to the competitive market.
This is why it is important to maintain a competitive edge; harnessing technology that can strengthen Black+Blum’s eCommerce business’ online presence and lift it above its competitors. Refreshing the Amazon store with content creation, optimisation & improved navigation, generated a 44.4% increase in sales through the store.
Black + Blum has been working with RT7Digital since December 2017 and has seen considerable improvements in their overall Amazon performance. As a result, we have had 20% year-on-year growth and a 22% increase in units sold through the Vendor account, as well as an increase of 2000% in revenue for the top-selling product.
The past four years have been exciting and collaborative, and now, after working on over 100 products together, this valuable partnership between Black+Blum & RT7Digital has become an integral part of both our businesses and we couldn’t be more proud.
