Rubik's: Re-establishing Brand Authenticity and Driving 418% Sales
Who they are
In 1974, Erno Rubik, a professor from Budapest, created a cube to help his students understand three-dimensional problems. Since their launch, the Rubik’s Cube has become one of the best-selling toys and extended into a range of products like the pyramid, the mirror, and the magic cube.
The challenge
Rubik’s had been selling on Amazon UK and France with an established market presence. The brand had encountered a number of resellers and competitors offering Rubik’s branded cubes and similar products.
We were tasked with refreshing existing listings by creating, uploading, and managing branded content in the form of product titles, key feature bullet points, as well as enhanced content in the form of A+ Content and a dedicated Brand Store for Rubik’s in the UK to re-establish the brand and solidify its authenticity.
Our solution
When we took over the account, we started with the essentials of getting to know the client’s products and its market. We achieved this with keyword and marketplace landscape research.
The keyword research identifies what consumers are searching for when they want to purchase Rubik’s products. Landscape research gives us the best understanding of market analysis and Rubik’s competitors.
Our research enabled us to create optimized content to ensure that searches on Amazon lead customers to Rubik’s and not their competitors, as well as create quality content to match Rubik’s brand. This was applied as follows:
The new and improved product detail page on Amazon
A+ Content
Branded top banner
A detailed product description with a dedicated brand section
Four main product USPs
Cross-selling range table showcasing different versions of the 3×3 cubes
Branded bottom banner with call-out text
The results
In just 6 months:
We have refreshed and optimized over 50 listings
Built and published 50 individual A+ Content
Redesigned and published a dedicated Brand Store
The figures:
418% increase in sales
445% increase in units sold
296% increase in campaign sales
70% increase in page views on the Brand Store
