Monty Bojangles: An Award-Winning Strategy for 1366% Growth

Monty Bojangles is a London-based UK confectionery brand famous for its curiously moreish award-winning cocoa-dusted truffles – 38 Great Taste Awards to be precise!

The Brief

With an established account and listings in the UK marketplace, Monty Bojangles requested that RT7Digital assist them in optimizing listing content, building A+ Content, and implementing a campaign strategy to increase brand awareness and ultimately drive conversions.

Our Solutions

As with everything in the eCommerce industry, research is a fundamental starting point – keyword research and market research (competitor and market analysis) that would allow us to better understand the brand.

With the research in hand, a full-service Amazon strategy was put in place to upload listings and optimize the content, a campaign strategy was implemented where we used Sponsored Products, Sponsored Brands, and Sponsored Display Ads to achieve the goals set out by the client.

A dedicated Brand Store was built to serve as a landing page for all Sponsored Brand campaigns to drive brand awareness and recognition.

The paid advertising strategy was used to drive high levels of traffic to optimized listings to increase sales through the account and improve organic rankings while reestablishing the brand.

The new and improved product detail page on Amazon

A+ Content

Branded top banner

A detailed product description with a dedicated brand section

A description of all three flavors included

Showcasing the brand awards

Cross-selling range table showcasing different offerings

The results

We achieved:

• Placing 3rd in the Amazon Ad Partner Awards for results achieved in Campaigns on Monty Bojangles over a 12-month period

• We have refreshed and optimized over 50 listings

• Built and published 50 individual A+ Content

• Redesigned and published a dedicated Brand Store

You can view Monty Bojangle’s Brand Store here.

The figures:

• A 1366% increase in total account sales with the ACoS at 18.2%.

• A 19% increase in campaign sales with a TACoS decrease of 87.9%.

• 180.9% increase in units sold through campaigns.

• 111% increase in CTR.

• 5.5% increase in conversion rate.