Maximuscle: 71% Campaign Sales Growth & 14.25 ROAS

Maximuscle Amazon account

It’s what’s inside that counts

A brand built on sports science and individuality, since 1995, Maximuscle has been producing high-quality sports nutrition products from carefully selected ingredients that deliver results. Dedicated to helping you define, build, and exceed your goals.

The Brief

As one of the market-leading sports supplement and nutrition brands, Maximuscle entrusted RT7Digital to expand the brand's reach, boost revenue to become more profitable, and promote their message and products through a revamped campaign – “It’s What’s Inside That Counts”. A campaign dedicated to honesty and transparency in their products.

We were tasked with revitalizing existing listings, creating, uploading, and managing branded content as product titles, key feature bullet points, and enhanced content like A+ and Brand Store for the Maximuscle Vendor Central account in the US.

Our Solution

Being a data-driven agency, research is a fundamental starting point in everything we do in the eCommerce industry – keyword research and landscape research (competitor and market analysis) to better understand the nodes and categories in which Maximuscle operates.

Based on our research, we crafted titles, bullet points, SEO content, A+ content, and built a dedicated Brand Store that reflected the essence and core of the Maximuscle brand – in line with brand guidelines and Amazon policies (Amazon content policy – what we
can/cannot say).

Paid Advertising, including sponsored brand ads, product display ads, and others, were used as the driving force to bring volumes of traffic to the optimized product listings and newly built Brand Store.

The Results

Having built a strong partnership with Maximuscle as their E-commerce partner, RT7Digital achieved the following results over the first year of working with Maximuscle:

• Optimized and refreshed over 50 listings

• Produced 50 A+ content pieces, and published them

• Designed, built, and published a new Brand Store

The following actions were completed in the advertising space:

a) Sponsored Product Ads:

• Top-of-the-funnel campaigns were created, which are Sponsored Product Campaigns (automatic, broad and exact, and ASIN targeting Ads)

• Keyword research and competitor research were conducted to identify relevant targets for manual campaigns.

• We continuously monitored campaign performance, adjusting bids & placements and adding negative targets where necessary.

b) Sponsored Brand Ads:

We launched all types of Sponsored Brand campaigns (Product Collection, Video, and Spotlight ads). We also ran A/B tests to assess the performance of different SBs.

c) Sponsored Display Ads:

We launched different types of Sponsored Display Ads to boost brand awareness.

d) Enigma rules – campaign optimization:

Beyond manual campaign optimization, we created rules on internal Enigma software to aid with automated campaign optimization.

Campaign Data (ceteris paribus):

• We started managing the account in April of 2021. The data below shows year-over-year (YoY) campaign performance comparison 2020 vs. 2021 (April – Dec).

• For the stated period, there was a 71% increase in campaign sales YoY (2020 vs. 2021)

• A significant improvement in ACoS was registered. RT7 Digital managed to achieve the agreed target ACoS within the first month of account management.

• There was a 25% decrease in impressions YoY as efforts were made to optimize campaigns and ensure that keyword and ASIN targeting was relevant for the products.

• Clicks slightly decreased (8.7%) YoY because of more accurate targeting, leading to a 20.8% increase YoY in average Click Through Rate.

• 2022 Year-to-date performance: Campaign sales: 96.9% of campaign sales made in 2021 have already been achieved.

Total account data

• In a category that has remained highly competitive yet quite stable in sales growth, Maximuscle revenue grew by 7.63% by increasing the average order value by 114% and improved organic conversion rate by 1.93%, standing at 22.66% overall.

• A 63.72% YoY growth for their top-performing ASIN

• A refreshed Brand Store with improved navigation, video, featured products, and the Brand Store saw:
  – 3815% more sales through the channel
  – 381% more orders
  – 5145% more units sold

Broader relationship notes

Since our inception with Maximuscle, our service offering has expanded to include operational and Amazon account management services such as coordinating with Maximuscle’s supply team to ensure efficient stock and operational efficiency of their catalog, marketing and promotional strategy implementation, and off and on Amazon brand positioning, as well as on-cord resolution and case query support and consultation.

Our relationship with Maximuscle continues to grow, signaling the partnership and learning mentality that exists between our client and ourselves – vital to succeeding in the increasingly competitive and volatile Amazon landscape. Through consistent team effort and contributions across both companies, this has resulted in a 36% increase in total revenue YoY and an advertising ROAS of 14.25%.