Gallinée: How We Achieved 473% Sales Growth for a New Amazon Launch

The Brief

Gallinée is the world’s first skincare and haircare brand devoted to the health and well-being of Planet You by incorporating bacteria into products to help repair and moisturize skin and hair. The company approached us seeking assistance in campaign management, creating a well-curated product listing, including titles, bullet points, product descriptions, A+ content, and a visually appealing storefront. The brand’s mission was to expand sales channels, including the Amazon marketplace.

Our Approach

We initiated our partnership with Gallinée by first examining the foundation – keyword research, competitor, and market analysis to understand the brand’s target market and identify Gallinée’s competitors while evaluating their strategies. Based on our research, we created optimized titles, bullet points, product descriptions, and A+ Content that reflected the essence and core of Gallinée’s brand. We then uploaded all those products on Amazon and also refined and edited content as needed to comply with Amazon’s content guidelines. Advertising in the form of sponsored brand ads, product display ads, and others was utilized as the driving force to channel volumes of traffic to our optimized product listings.

The Results

In 2 months, we achieved:
Sales: 473% increase
Conversion rate: 28.56% increase