Equine America: How Optimization & Ad Management Drove 79% Growth

The brief

Since 1997, Equine America UK has developed and sold a wide range of products for horses and ponies. In addition, they have a brand called Cortaflex that sells premium joint care supplements for horses, pets, and people.

We were tasked with helping Equine America with their listing optimization (refreshing, creating, and uploading) and campaign management. 

Our approach

We began with the fundamentals of understanding the client’s products and the broader equine products market. We accomplished this by performing keyword and marketplace research. The keyword research helped us identify exactly what consumers are searching for when purchasing equine products. Additionally, we analyzed what their competitors are doing right (and wrong!) to help find the right niche node for Equine America in the Amazon marketplace.  

Based on the market research, we designed and optimized their listings to include the relevant keywords, updated titles, bullet points, and product descriptions. We created new images and A+ content that truly showcased Equine America’s brand story. Furthermore, we built campaigns to drive traffic to the storefront and their product listings. Lastly, we managed campaigns for all their products.

The results

In just two months, we achieved:
Sales: Increased by 79%
Buy Box: Grew by 8%