Cubikon: Optimizing for the German Marketplace to Boost Conversions

The brief

We were tasked with optimizing the listing of Cubikon, a German speed cube manufacturer in order to improve rankings, visibility, and ultimately, sales through their Seller Central platform.

Our approach

We kicked off by trying to understand the brand by conducting in-depth market research. This helped us understand the landscape of the market, identify who the competitors are, and what they are doing. Once the brand was understood, extensive keyword research took place to get an understanding of how best to position this range of products. Close attention was paid to the translation of terms directly from English to German Deutsch – to ensure we capture the true essence of the language.

Taking into consideration the findings from the above research, we optimized product listings, built a branded storefront, and created AMS campaigns to drive traffic to the product pages.

The results

In just two months, we achieved:
Conversion rate: Increase of 2.53%
Click-Through Rate: Increased the CTR by 0.04%
ACoS: we managed to decrease the ACoS by 1.12%