Caroline's Lighting: Doubling Ad Units Sold at a 14% ACoS

The brief

A client selling glass lampshades came to us, urgently needing updated content and Amazon campaign management expertise since their brand had an Amazon presence but was missing the optimal selling experience due to a lack of professionally curated content and advertising campaigns. The client already had significant traffic on their listings but recognized they were not achieving an optimal experience.

Our approach

We understand content speaks for itself, even before the consumer starts reading a product page. The purpose of exceptional content is to attract, retain and seamlessly lead the consumer to the definitive purchase decision. We always commence our approach with a team brainstorming session, planning all written information using our market and keyword research methods. Our available resources were very limited, but this did not deter us from accomplishing the task.

The results

In just two months:We successfully created advertising campaigns that sold nearly double the number of units previous campaigns were selling per monthIncreased the total account sales by 15%An overall increase in sold units per month, selling more units monthly compared to previously without our Amazon management expertiseACoS/ROAS: We successfully maintained our client’s healthy ACoS of 14% which we aim to reduce to 10% over the next couple of monthsWe expanded our client’s advertisement reach by 400%