German Nebulizer: Driving 46% YOY Sales Growth

In the competitive landscape of the German marketplace, a nebulizer brand faced significant challenges with low historical ad sales, limited brand dominance, and no previous advertising spending due to skepticism about Amazon advertising. Tasked with improving account performance and increasing market share growth, our team developed a comprehensive strategy that combined organic and paid tactics.

Through targeted Sponsored Products, Sponsored Brands, and Sponsored Display ads, alongside meticulous listing optimization, we successfully enhanced product discoverability and brand awareness. This case study highlights our approach and the impressive results achieved, including a 46% year-over-year total account sales increase and a substantial rise in market ranking.

What advertising challenge was the client facing?

We were tasked with improving account performance and increasing market share growth for the nebulizers in the German marketplace. The challenges faced were low historical ad sales, low brand dominance, and no previous advertising spend due to brand skepticism about Amazon advertising.

What was your approach/idea to solve this problem?

To maximize reach and impact, a comprehensive strategy combined with organic and paid tactics was employed. This approach utilized various campaign types, sponsored products targeted users across the search funnel with automatic and manual targeting. Sponsored Brands increased brand awareness with product collection, spotlight, and video ads, while sponsored display ads retargeted users with views retargeting, ASIN targeting, and cross-selling, keeping the client's offerings top-of-mind throughout the purchase journey.

Additionally, listing optimization efforts enhanced product discoverability organically through compelling titles, detailed descriptions, and high-quality images. This approach aimed to capture users at every stage, driving significant sales and market share growth.

What advertising challenge was the client facing?

Historically, the nebulizer brand did not advertise and only periodically tested basic campaigns during their peak seasonal events. It was only after the brand committed to optimizing their content on Amazon and wanted to bring attention to their listings that RT7 put forward the proposal to test advertising on the account. It was through our efforts of testing advertising on the account over an agreed period of time and set KPIs that led to the brand committing to a full-funnel advertising plan, dedicated advertising budgets, and Amazon relationships that would commit the brand to advertising continuously.