The Complete Guide to Launching Your Brand on Amazon

Pre-launch Considerations

Why Amazon? What are your business objectives/targets/goals?

• Sales Increase

• Brand Consistency

• Brand Exposure

Onboarding Considerations

• Fulfillment: Which fulfillment option is best for my business?

• Pricing: Will my pricing be competitive?

• Resellers: Are other sellers already selling my products?

• Restrictions: Are there limitations on selling my product?

• General Business: What is my overall business strategy? Do I plan to launch any new products in the near future?

• Marketing: Does my company and/or products follow brand guidelines? What other marketing activities does my business engage in to promote my business or products?

1. Account Setup: Creating a Base

• Time

• Individual vs. Professional

• Correct Documentation

• Seller Central vs. Vendor Central

• Amazon Approval

2. Brand Registry: Key Requirements

For Rich Features

• Stores

• A+ Content

• Building Trust

• Accessing Different Campaign Features

For Success

• Discoverability

• Optimized Content

• Increased Conversions

3. Blueprint + Mockup: Focused On Conversions

Product Page Detail

• Optimized for Brand

• Optimized for UX

• Algorithms & People (A10)

A+ Content

Brand Store

Onboarding (Step 1–3) approximately 4-6 weeks*

*Company Documentation and Amazon Dependent.

4. All SKUs: Rollout Phase*

*Timeline Dependent on Number of SKUs.

5. Driving Product Success: Amazon Campaign Setup

• Advertising

• Sponsored Products

• Sponsored Brands

• Display Ads

• DSP

• Cross-Selling

• Editorial Campaigns

• Conquesting & Increased Market Share

• Brand Defense

6. Optimization + Campaign Management

• Reporting & AI (Enigma)

• Inventory, Audit & Reimbursements

• Strategic Insight & Implementation

• Advisory Services (Policy, i.e. Brexit)

• Issue Resolution

Process Ongoing