The Future of Amazon: Our 2022 Results & 2023 DSP Strategy

Our ethos of being driven by data continues to show impressive results—as they say numbers never lie.

In challenging trading conditions, RT7Digital experienced a 40% growth in overall revenue in 2022 compared to 2021.

This growth was matched in our performance for our clients. While acting on their behalf, we saw ad spend increase by 74.2%, and our campaigns attracted more than 1.1 billion impressions, resulting in 3.5 million click-throughs. The overall costs of advertising (cost per click) increased by 15.5% as the competition rose across all the categories we manage. However, the conversion rate also improved by 33%, and as a result, overall sales doubled compared to 2021, something we are proud of. We attribute this success to internal process improvements, better use of new and existing software, internal training, and investment into our advertising team.

RT7Digital also focused on testing new sponsored display and video campaigns in 2022, resulting in increased shopper engagement with ads. We also advanced our SEO services and improved the quality of clients and products under management. This positively impacted the return on advertising spend (ROAS), which improved by 16.1% year over year.

We observed increased activity during Black Friday week and enhanced performance compared to the previous year, although the weekend itself was down year over year. Our advertising team also made better use of tracked share of voice data to improve efficiency and respond to competitor movements.

We plan to continue to upskill and develop new strategies for clients in 2023, including launching DSP services and integrating AI into content and our Amazon strategy teams.

Move your company from where it is to where it wants to be...

At RT7Digital, we’re committed to helping you utilize Amazon’s latest platform features and consumer trends. We have firsthand experience from years of selling our products on the Amazon marketplace and bring this knowledge to our clients. We strive to make Amazon simple for our clients and their customers. Our tried-and-true methods allow us to guide you in making data-driven decisions about your current and future Amazon business.