Amazon 2021 Predictions

Amazon 2021 Predictions

2020 Has been a year like no other. With the Corona Virus pandemic having spread throughout the globe and movement was restricted, this had a severe impact on brick and mortar, e-commerce and just general daily lives. This impact resulted in a drastic shift to...
What comes first – calculation or aggregation?

What comes first – calculation or aggregation?

The value of data is not a secret anymore. Neither is the necessity of leveraging data for decision making or that the closer you are to the source of data generation, the better. The effect of being as close to a raw generating data source as possible vs using 2nd...
What Is Amazon’s Choice Badge?

What Is Amazon’s Choice Badge?

Consumers like to have choices, but too many can be overwhelming. Amazon, being one of the largest retailers with plenty of categories and products to choose from, has found a way to combat the choice overload, and funnel buyers towards top-ranking products. Amazons...
How Amazon Ranks Keywords

How Amazon Ranks Keywords

At first glance, it may seem that the Amazon SEO is similar to Google or Yahoo search engines. However, one must understand that Amazon is a buying platform, making it different and more diversified in many ways. The main objective of the Amazon Algorithm is to help...